Air Canada Mission Statement

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BUSM 4850- Business Strategy Individual Assignment Submitted By: - Gagan Singla Student ID- 100271118 Submitted To: - Ivan Surjanovic AIR CANADA Introduction Air Canada is Canada's biggest aircraft and the biggest supplier of booked traveler benefits in the Canadian market, the Canada-U.S. Trans outskirt showcase and in the worldwide market to and from Canada. In 2015, Air Canada together with its Air Canada Express provincial accomplices conveyed more than 41 million travelers, offering direct traveler administration to more than 200 goals on six landmasses. Air Canada is an establishing individual from Star …show more content…

So, there should be an efficient and optimum use of resources with the modernised techniques that provide them competitive advantage over the competitors and make them an efficient organization. Mission and Vision Statement of Air Canada Air Canada’s Mission is “Connecting Canada and the World” with its vision as “Building Loyalty through passion and innovation” This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:- The uniqueness of the Company is by its own particular and specific language. Describes the firm’s recent business and purpose—“who we are, what we do, and why we are here.” Also: “who our customers are” and “how we will serve them” Statement should be in the form which is describing the company’s feature and work, not on “making a profit”—earning a profit is an objective not a mission. New Mission statement could be:- “To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.” Vision statement could be:- "We're not happy 'til you're not …show more content…

Wide market - They covers a large market in whole Canada domestically and as well as they cover international market as well. 2. Share costs- Air Canada share costs as they are the member with one of the star alliances in which they can contribute to the world and share cost. WEAKNESS 1. Weather conditions- Sometimes the bad weather conditions become the huge problem for the aircrafts as they are not able to operate in bad conditions by which they get losses. 2. Maintenance cost- Maintaining the old aircrafts is the biggest weakness for the airlines as they have to spend a huge amount on their maintenance by which their additional overhead cost raises. OPPORTUNITIES 1. Growing globally- Air Canada have the opportunity to grow globally by building their network with different countries and this relationship should be long lasting for more growth. 2. Asian Market- As more students are coming to Canada for their further studies and they have now opportunity to increase more flights to those areas so that they are never short of their flight and all people are able to book with them. THREATS 1. Global competition- As more companies are coming into this airline market so there can be a threat to Air Canada from these

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