Advertisements for For-Profit Colleges

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Recommended: Benefits of higher education beyond more money

The advertisements are everywhere -- on local television stations it is Everest Institute, or Brown Mackie College. On South Florida highway billboards, it is the University of Phoenix. All are selling a quick, convenient college education, and the dream of a better life. In this economy, people are buying, and in the process the schools -- built to make a profit -- are thriving. What is less clear, though, is how much students actually benefit. For-profit colleges, many with night classes and entire degree programs available online, are built to fit seamlessly into the busy life of a working adult. Who does not want a better life with better income, without any monetary problems? that is what for profit schools are selling. A flexible affordable and convenient college education. The commercials for the for profit schools are instant hit. Westwood College commercial for the better life, using a example of roadkill detective to attract his kind of audience. It also impress the other non college degree holder to gear up and get the college degree. The commercial are using “salespeak.” Salespeak touches nearly every area of life, its infinite tones and painstaking imaginary appear in the endless variety of the forms.[Roy Fox 54-68] One can easily related to the ad because of the real life experiences are shown as a hope of the better future. They motivate audience to get a college degree and have a netter future. The commercials are persuasive and using dramatic and systematic approach in targeting the audience. The commercial are proving the need of college degree without being super cheesy. These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c... ... middle of paper ... ...re as same as the audience use in their everyday life. Easily connecting to the audience, with visual, audio and performer’s performance” one can imagine himself/herself in performer’s shoes. By giving form to people’s deep lying desires, and picturing states of being that individuals privately yearn for, advertisers have best chance to arresting attentions and affecting communication. The immediate goal is to tug psychological shirt sleeves and slow down long enough for a word or two about the the product is being sold.[Jib Flowes]For profit schools directly attack this psychological need of the audience. The need to achieve something in being targeted by the commercials. By investing in the advertisements, they also earn higher profit. By applying different advertising techniques ,the advertisers’ ultimate goal is to sell their product and earn maximum profit.

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