Advertisement in Magazines: Sara Michael´s Company Case study

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More than just the surface value

Every day people flip through magazines. Some read every page to enhance their knowledge of the surrounding world, while others are just going through looking at the ads. Many do not think twice about what is being said or expressed through the words and pictures. If people did, however, they would see the truth. We tend to base our product purchases on one simple idea: company advertisements and how they persuade us into buying their products.
All product advertisements are formatted around the idea of making sure their product is noticeable to the public and available to be purchased. Such is the case with Sarah Michaels, a bath and body company. They have multiple ads that showoff their product as being the best. They claim that their product as being the best. They claim that their product is the perfect gift for someone. Or easier said, their product is the best out there. They also believe that this merchandise will increase friendships. With thoughts on their products, Sarah Michaels believes that this is the best choice for people to buy.
The ad is not just a picture or a word that says, “this is the best, buy this.” It is actually made up of different types of evidence. One type of evidence of this is the visual details of the ad itself, minus the product. The first thing people would notice is that the whole ad is in black and white, except for the product. Using this style of advertisement is very creative because it makes the gift stand out ten times more than if the entirety of the ad was in color. It was wintertime, most likely around Christmas, because there is a door in the background that has a Christmas bow on it. The ad was also placed in the November issue of Glamour. The product consists of multiple bath and body lotions, body wash, shower gel, and bath sponges in the gift box. They are all on display together in a very well-presented fashion. The bright colors are very eye-catching. There is also a little picture frame in the box that has a picture of the two girls in the ad in it. This puts a very strong emotional grasp on the reader because it may make them recall their friends.
Another detail of the ad is the two teenage girls sitting on a bench.

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