What is Social media?
Social media is a services of web-based networking sites that allow users to construct a public or semi-public profile within a bounded system, articulate with other users with whom they share a connection, and view their list of connections and those made by others within the system. The nature of these connections may vary from site to site (Herring, 2009)
The Early Years
The 21 Century was called a century of information Systems. Social media made a huge impact in transforming business and communications. Social media and networking is the fastest way to grow a business entity. In 2000, many social networking sites emerged to ease interaction with people that share common interest in music, education, movies and so
…show more content…
There are several communication channels in an organization that include meetings, phone calls, and emails. These cahnnels have their own limitations such as forgetting a message, missing to take notes during a meeting, and searching for information in a big list of emails which can be challenging. The social media increased the commmunication and its effectiveness in the organization. Now people do not need to waste time as it become easy to send a message throug a messanger and get a quick response. It also improved collaboration between team members in an organization, which has resulted in a better …show more content…
It will also help to built a good reputation for the organization.Social media is best to promote communication between employees and management, share project ideas and work in teams effectively, which helps in sharing knowledge and experiences. It also help for comunication between current and potential customers in receiving feedback, product definition, product development, or any forms of customer service and support. Encourage company‟s employees, to become members of a well- recognized community.
Social media such as Facebook, blogs, YouTube have become major sources of hiring. LinkedIn is also very popular for the same reason. Social media has also become one of the easiest ways to improve productivity and to generate a natural interest in the work carried out by the employees ( Edosomwan et al., 2011)
Conclusion
The main success of social media is conversation. When businesses use a social media sites, it enlarges the converstion The companies must take time to review the conversation and must dedicate time and effort to respond to customers
Technology today is more relied upon than ever before. If one needs to call someone half way around the world, simply take out a cell phone and dial their number. Within thirty seconds, one can be speaking to that person just as if two people were conversing face-to-face. In the same manner, one has access to endless knowledge and resources by the push of a few buttons or the click of a mouse. The use of social media today is becoming more prevalent than ever before because of the convenience it offers.
Social media is the combined online communications channels devoted to community-based input, dealings, content-sharing and cooperation. It’s a computer-mediated technology that helps out the creation and sharing of data ideas, career interests and other forms of expression via effective communities and networks. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, examples of prominent social media:
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social Media is a phenomenon that has changed the world, a simple idea that became a trend, and then turned out to be the most important way to communicate on the individual, corporate and governmental level. It is one of the fastest and easiest ways for people to share and receive information. Social Media dramatically transformed the approach to how people are able to communicate amongst one another. Social Media websites are widespread, it is astonishing to know that recent statistics show that: “73% of online adults use social networking site” (Hampton, Goulet, Rainie & Purcell, 2011, introduction paragraph). Through Social Media websites, which are numerous today such as Facebook, Twitter, Instagram, Keek, and My Space, individuals are now able to share each single detail of their lives by a click of a mouse. The social media has caused a radical positive change in the communication field, because it eliminated all borders and barriers of communication and eventually turned the word to a global village, where individuals are able to interact and respond to each other in an easy, intelligible, and convenient way.
Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before.... ... middle of paper ... ... Social media helps bridge the gap between businesses and consumers, helps connect people with people that they otherwise may not get to interact with, and allows people to get information more quickly. I was having an issue with my cable box and rather than calling up Time Warner and being on hold, I was able to tweet their support handle and get an answer and solution within minutes.
Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014). Social media is popular right now and able to grow in bigger and better things, businesses are taking advantage by using these websites for online marketing. Marketing that is posted through the Internet and uses social media is known as social media marketing. Advertising and promoting products this way has many advantages and disadvantages. This form of marketing can help the business by being cost efficient by
Social Media is used to market products, promote brands as well as connecting to their customers. Communication is also made easier through this new form of media, in which face-to-face meetings are no longer required for businesses.
The world is gradually getting smaller. It has been a long time since companies and organizations used Internet as an online working platform. However, just recently people use it as a place where employees can be able to effectively interact and communicate. Designing variety working infrastructures in the form of social networking site which manage and foster mutual interaction like Facebook becomes an initial trend in this digital era. Nowadays, people are trying to apply for companies which provide flexible working schedule and even opportunities to work from different continents. People are now can be connected to virtual world, across time zones and borders. However, it is just the beginning, in the next 5 years, there will be more features and working tools to be integrated into these social networking sites such as sharing videos, files, live stream for meetings without any interruption. It the time when all meetings can be done and all surveys from Human Resources function can be fulfilled online. CEOs and senior managers will learn how their companies or organizations can adapt to these new changes and there will be more methods and channels to recruit, manage and develop employees through virtual working spaces. Cooperations will apply new operational processes to accommodate social networking. It
Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent.
Social media is used by many people, young and old around the world as a way to communicate. Our lives have become so busy that it is difficult to maintain family and social relationships. “They use social networking sites including Facebook, Twitter, LinkedIn, etc. On these sites users create profiles, communicate with friends and strangers, do research and share thoughts, photos, music, links and more” (Social Networking). With the use of social media you can be friends with all sorts of people without actually seeing or knowing them. “In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families” (Cosmato).
First of all, social media has made it possible for people, or even families, who live far away from each other to communicate easily. Before, people used to communicate through writing letters and having them sent through the mail, which would take a lot of time and communication could not be done fast enough and constantly, however, now communication is easily done through social interaction networks on a daily basis using the Internet. Head of marketing at FreshNetworks, Jo Stratmann, states that indeed social media has completely transformed the way that people communicate with each other, and in a positive way, and is improving internal communication between people and even companies and workplaces (Using social media to improve internal communications, n.d.).
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.