Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The influence of social media on society
Positive and negative effect of business on social media
The influence of social media on society
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The influence of social media on society
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking.
Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements. But how else are we going to be aware of a new business or of a different brand that might match up your interest if we aren’t being told it exists. The message needs to be put out there and show the customer that they exist. One big way of the business connecting with the customer or future customer is social networks. Facebook, twitter, YouTube, and LinkedIn have influenced brand awareness dramatically. According to the business2community website there are nearly seventy percent of account ownerships on Facebook globally, nearly fifty percent account ownerships for YouTube,...
... middle of paper ...
...munity 12 Awesome Social Media Facts and Statistics for 2013 Comments. N.p., 19 Sept. 2013. Web. 01 Dec. 2013. .
• De Boer, Haden. "The 5 Effects Sharing Experiences Has on Your Business." The 5 Effects of Sharing Experiences. N.p., n.d. Web. 01 Dec. 2013. .
• Denney, Whitney. "What Are the Benefits of Social Media for Business? | Radiate Media." Radiate Media. N.p., 28 May 2013. Web. 01 Dec. 2013. .
• Pozin, Ilya. "10 Proven Ways To Market Your Website." Forbes. Forbes Magazine, 11 Apr. 2012. Web. 01 Dec. 2013. .
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Social networks are living their big explosion and organizations can not remain outside it. Improve positioning, branding, business communication, creativity, participation, knowledge management. Multiple business processes can be benefited through use. Sites like Facebook and Orkut, with over 300 million users, 210 MySpace, Hi5, Twitter, Tuenti, with respectively more than 80, 50 or 40, surely they are already
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ...
Kaplan, Andreas M., and Michael Haenlein. "Users of the World, Unite! The Challenges and Opportunities of Social Media. " Business horizons 53.1 (2010): 59-68.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
According to research, these social media platforms provide a great field where businesses are able to directly interact with their customers. This thus has made it possible for such businesses that have adopted the use of social media to receive feedback from customers regarding the quality of their services and products. This is a positive effect of social media that have made it easy for many businesses across America to develop their customer base (Laroche, Habibi, Richard & Sankaranarayanan, 2012). Advertisements and other important information is passed to the target population through social media which is also considered to be effective in the long run. With regard to the business culture, it is clear that the traditional forms of conducting business have been eroded.
Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and help business attract new business and correspond more quickly with their existing customers. Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before. Whether it be a Facebook post or a tweet updating friends about exciting news or being able to see a picture...
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...