Advantages And Disadvantages Of Mass Media

Mass media can be classified into seven: print (books, newspaper, magazine, and others), recordings (cassettes, CDs, DVDs, and others), cinema, radio, television, internet, and mobile phones. Each mass media has its own content types, its own creative artist and technician, and its own business model to interact with human. They influence social components of human personality on how human feelings and emotions can be altered or changed. Each media have an ability to provide a lot of information and make communication possible between users over wide distance. The media saturate, drench and overflow our lives: an endless torrent of words, images, sounds (Gittin, 2002). Media, which connect people with machines also create an awareness among

Being an Islamic country, Malaysia allows media to work within the specified boundaries of social norms. Religious parties keep an eye on the media to keep it on the right track and prevent vulgarity and nudity. But the revolution of information technology and its high rate of diffusion restricted the authority of both government and religious leader. For more accurate, many information can be retrieved from mass media whether the validity of information is legal or not. As mention earlier, the Internet allows society to all sort of inappropriate information. Moreover, the Internet nowadays are quite popular among the youngsters in this Y’s generation, which can easily expose to the improper information. Some information can lead to inspiration and enrichment that potentially improve the quantity of lives. However, some improper information such as provocation on government can lead to something worst such as riot. Through the smaller scope, in university, during the election of Majlis Perwakilan Pelajar (MPP), we can see clearly that mass media may be a dangerous volume or otherwise because there are many fake accounts on Facebook were spreading provocation that can cause misunderstanding among parties member. No doubt mass media aren’t the reason in developing the thought of present youngsters because there are some family currently were conscious about the effect of mass media. Their

According to Imam Muda Hizbur, “Y’s generation is the generation where they really like to enjoy and having fun”. They learnt something by having some fun until they got lesson for what they have done. On top of that, mass media can provide something greater than ‘fun’ things. As the significant of mass media, young people today, without leaving home, can hear the world’s best music and witness superb musical performances, see outstanding drama programs, hear the world analyze major issues of the day, and learn of scientific advances and problems. Various TV channel ranging from HBO, Fox cinemas, MTV, LBC, Arena, and dozens of others are working day and night to promote special type of culture, consumerism, migration, and desire for urban goods and entirely changes the social landscape of village life. Astro and social networks such as Facebook, Twitter, and Instagram also are the main cause for the youngsters to spend many hours on the mass media. Based on year of research, Albert Bandura, a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University, has concluded that “Children can and do acquire new respond patterns through long observation and imitation, without the need for external reinforcement or even rehearsal or