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Social media as a business tool
Social media as a business tool
Social media as a business tool
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Introduction
The proposal will talk four Internet services that are essential to enable efficient and secure communication with customers and internal staff. And for each Internet service I proposed, describe its usage and explain why the service is appropriate.
Four Internet services
Firstly, I set up a “Facebook Page” for Starbucks Coffee Company. In the page, it has the latest news in which the latest Starbucks Coffee information.
For example, when the new coffee product release? How to drink the coffee? For example, we will inform client to upgrade the coffee promote activities. We can let the people who follow the trend of coffee information to let them can enjoy our offer immediately through technological novelties gaining the latest useful information through this “Facebook Page” communicate areas. They can on the cutting edge of technology and surf on information websites to grab latest news.
The Page let the people directly communicate with Starbucks professional coffee teams. The team wills response the people questions immediately. So the page facilitates interpersonal...
The basis of Starbucks’ operations and policies is to connect with the staff so that they can better the organizational
To achieve the quest of improving the customer experience, they are providing the customers with extraordinary service, a friendly environment, and high-quality products. The customer’s experience with Starbucks has defined their visits with the saying, “one cup at a time, every day” to indulge their visits. This statement led the company to adopt their mission statement of, “To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time” (Starbucks Corporation,
...y, Friendliness of staff, Quality of food etc. [5]Starbucks uses a NLP platform to track its mentions on the web to monitor its brand presence and beverage popularity.
Clients expecting to secure their remote or unified network for communication for both present and future needs.
Starbucks is a coffee company that began in 1971 in Seattle, Washington. They own more than 24,000 retail stores in 70 countries (“Starbucks Company”). They offer an array of products from coffee to handcrafted beverages to fresh food. Starbucks believes in being a responsible company while participating in ethical sourcing and environmental stewardship. The company is an active user with sharing information on social media platforms like Instagram, Twitter, Facebook. They are on Twitter with 11.8 million followers and also on Instagram with 12.5 million followers. Starbucks is doing exceptional with their marketing strategies when compared to the followers of other known coffee companies. For example, Dunkin’ Donuts has 57.8K followers on
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
Starbucks not only shapes a defined importance on its product, the coffee, but also the relationships on its partners, its customers and its shareholders to create diversity, “to create a place where each of us can be ourselves” (Starbucks Coffee), to treat all related partners with dignity and respect at the greatest corporate level. In this sense, Starbucks involves its customers, its neighbors and is shareholders to participate in the community to “be a force for positive action—bringing together [its] partners, customers, and the community to contribute every day (Starbucks Coffee).
Starbucks Coffee, Tea, and Spice opened its first store in April 1971 in the Pike Place Market in Seattle, by owners who had a passion for dark-roasted coffee that was popular in Europe, but hard to find in the U.S. (Harrison et al., 2005; Venkatraman & Nelson, 2008). The company’s mission was to provide Seattle with the best access to dark-roasted coffee, and sought to educated customers about the product. As a matter of customer education and acceptance of the product, Starbucks grew and expanded into the successful domestic market it is today. Much of this success can be attributed to a focus on the total customer experience and s...
In order to build and maintain their competitive advantage, Starbucks has used multiple support strategies. They have well designed stores that are visually pleasing and welcome everyone through firm infrastructure. Human resource management provides good benefits and helps with the college achievement plan, and internships. The company has expanded its technological developments by adding WiFi, phone charging stations, high-tech coffee machines, and developing a mobile app. Through procurement, Starbucks has been able to reorganize its supply chain, reduce costs, improve execution, and lay the foundation for future supply chain capability. Starbucks’ primary activities lead to the creation of the product and excellent service they provide. Through inbound logistics, they select the finest quality coffee beans and do not outsource procurement to ensure quality. They operate and provide their great customer service in over 65 different countries and use outbound logistics by selling all of their products in licensed stores only. Finally, they focus on superior marketing and sales to sell their products
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and they offer some of the world’s finest fresh-roasted whole bean coffees. Their coffee houses have become a beacon for coffee lovers everywhere. Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change. They call their corporate offices “a support centre” for some reasons. They try to make everything they do there to support their retail store partners and make an impact on the communities they serve. They have a research and development team of over 200 people which are responsible for the science behind their great products. They are the innovators of delicious beverages and brewing equipments. They drive the innovations, conduct the research and test products. They have a public affairs, communications and community team of over 50 people who promotes and protects the company’s reputation all around the world. They also have a partner resources team of over 500 people that help their partners all around the world become their very best...
Since the development of the Internet in late 1980s, communication has changed enormously. The Internet has altered the lives of people in the world in a way that was never imagined before. As little as a decade ago, if someone tried to explain the Internet and World Wide Web, it would have been difficult, if not impossible, to understand. Computers were just beginning to become popular and few individuals realized the capacity of one PC, let alone the power of a network of electronic technology. By linking together computers, users could remotely access others on the network, share information, and send electronic mail as easily as pushing a button. Millions of people with shared interests, exchange information and build communities through Web sites, email and instant-messaging software.
site in order to be up to date on popular news topics. Facebook has also followed in Twitter’s
The Internet has revolutionized the computer and communications world like nothing before. The Internet enables communication and transmission of data between computers at different locations. The Internet is a computer application that connects tens of thousands of interconnected computer networks that include 1.7 million host computers around the world. The basis of connecting all these computers together is by the use of ordinary telephone wires. Users are then directly joined to other computer users at there own will for a small connection fee per month. The connection conveniently includes unlimited access to over a million web sites twenty-four hours a day, seven days a week. There are many reasons why the Internet is important these reasons include: The net adapts to damage and error, data travels at 2/3 the speed of light on copper and fiber, the internet provides the same functionality to everyone, the net is the fastest growing technology ever, the net promotes freedom of speech, the net is digital, and can correct errors. Connecting to the Internet cost the taxpayer little or nothing, since each node was independent, and had to handle its own financing and its own technical requirements.
Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee.