Nike, the Greek goddess of victory. An appropriate name for a company that was ranked #2, by Forbes, as one of the world’s largest apparel company. Since its inception 53 years ago, Nike has made a name for itself in the world of athletic apparel and footwear. Over the years, Nike has become a household name with much of its success attributed to its slogan “Just Do It.” The company was originally targeted toward male athletes involved in competitive sports but has since broadened its audience toward fitness “lovers” of all ages, genders and activity levels. Nike is known for its sponsorships of popular athletes, like Michael Jordan, Cristiano Ronaldo, and Serena Williams. In a commercial Nike released called “Come Out of Nowhere,” Lebron …show more content…
The video is produced and shot as if it were taken straight from the middle of a documentary. The middle act is usually when the protagonist faces countless obstacles and goes through a different period of their life. It’s used to draw the audience into the plot and makes them question the future of the protagonist. In this case, there isn’t one protagonist (although they are reminiscent of Lebron James) and they all experience some form of struggle relating to basketball. Whether it’s being too small or being a girl on a court full of guys. The music helps to set the overall tone of the piece, one of inspiration and triumph, one that emerges from overcoming the barriers that were set for you. The third and final act of a documentary is when we find out the protagonist’s fate. The question posed in the previous act is answered and conflict is resolved. Here the young athletes battled against physical hurdles, as well as the feeling of uncertainty. Each time they fought against the voice telling them, “You’re not supposed to be here.” As an audience, we asked ourselves, “what would become of these children?’ “Would the pressures become too much?” “Is the voice in their head right?” In the final 30 seconds of the commercial, those questions are
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
The warm summer evening. The butterflies in the stomach. The determination and desire to win. This is a moment that many young men experience - Little League Baseball. But, unfortunately, schools lacking funding are looking to cut costs by getting rid of youth sports. That is when Dick’s Sporting Goods, a company with resources to bring attention to this problem, steps up to bat. Their message is effective through the emotional and ethical tie it creates in the audience through the story of a young man who overcomes tragedy through succeeding on the baseball diamond. Relying heavily on pathos and ethos, this message touches the hearts of the audience, calling them to step up as well.
There are about seven billion people in the world. Individuality distinguishes everyone from other people. However, with the development of commerce, advertisement for products which becomes much widespread are influencing people’s individuality. Some advertised products which are designed for normal consumers decrease people’s individuality. Meanwhile, some other products that have been advertised to those at a very high social level make them more of individuality.
“you’re not supposed to be here” the first thing you here as the video opens up, “you’re not supposed to be here” that sentence easily gets manifested in your head. If someone says it enough times the person going after their dreams will start to believe this is true in this case, it was LeBron James. This is a form of ethos; it is your character and what you are supposed to believe whether it’s because everyone else says it or not. LeBron James for example and the other kids in the commercial could become
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
For the past twenty-five years, we have seen one of the most popular brand sayings become a part of our daily life. Nike started its “Just Do It” campaign in 1988 with the simple commercial advertisement of an 80-year-old man, Walt Stack, who runs seventeen miles each morning. This campaign is said to be one of the simplest slogans, but yet one of the most effective ones. While athletic apparel companies are struggling to captivate the attention of potential buyers, Nike has influenced the minds of its consumers with three simple words. As a consumer, we are persuaded though this campaign by several high-profile athletes throughout the years such as, Ken Griffey Jr. and Michael Jordan in the 90’s to Tiger Woods and the Williams sisters in the 2000’s. After too many celebrity scandals, Nike decided to campaign their “Just Do It” ads with everyday athletes. The media has interpreted the ‘Just Do It’ ads in many different forms, but mainly contributing a negative connotation with the athletes Nike selects and their irresponsible behavior. Ethically, this advertisement has been provided a confidence boost to a younger generation. Whether it was bad or good, this has been the outcome from this campaign.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between ancient mythology and modern technology, and manifested itself through the most successful shoe company of all time.
From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.
Similar to the first commercial Jackson had done, it uses ethos again by showing that they used a known celebrity in the branding of their products. Also, since the marketing was able to put a face like Jackson as the head of their campaign, it made buyers believe that because Pepsi got the King of Pop to like their drinks and even make a video persuading people to buy their drinks, it must be credible.
In 2007, the National Basketball Association released a dramatic ad campaign with the supposed aim to make the sport of basketball seem more grandiose and magnificent. The television advertisements in this campaign call attention to influential people and specific moments in the world of basketball. The commercials end with the NBA logo followed by the phrase “Where amazing happens.”. Set to the popular piano piece Everyday by Carly Comando, the aesthetic these ads present is able to make the audience think about the game of basketball in an entirely different way. In a way that perhaps only the fans see it.
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
The commercial “Anthem” opens with inspirational music screening young adults living their lives alongside a Coca-Cola beverage. The series of clips demonstrates individuals tasting freedom. They share the product that gives them excitement, joy, and secrets that come together the moment they take a sip of the icy-cold drink. As the commercial goes on, the clips express fire, madness, smiles and fun through all stories shared by Coca-Cola. The trailer is suggesting that if the viewer buys this product, they’ll taste the feeling of life, love, and spontaneous adventure. Overall, the makers of the Coca-Cola commercial did an incredible job convincing me to buy the product and be included in all the smiles, laughter, and fun expressed by the citizens in our culture.