A Rhetorical Analysis Of Coca-Cola's Anthem

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For this assignment, I reviewed several commercials on YouTube before finding this one from Coca-Cola called “Anthem.” It was made in 2016 and is 60 seconds long. The commercial “Anthem” opens with inspirational music screening young adults living their lives alongside a Coca-Cola beverage. The series of clips demonstrates individuals tasting freedom. They share the product that gives them excitement, joy, and secrets that come together the moment they take a sip of the icy-cold drink. As the commercial goes on, the clips express fire, madness, smiles and fun through all stories shared by Coca-Cola. The trailer is suggesting that if the viewer buys this product, they’ll taste the feeling of life, love, and spontaneous adventure. Overall, the makers of the Coca-Cola commercial did an incredible job convincing me to buy the product and be included in all the smiles, laughter, and fun expressed by the citizens in our culture. …show more content…

Each clip shown is a new story focused on adventures, fun and love while they embrace Coca-Cola. This commercial expresses friends enjoying life. They run on the beach, teenage girls solidify friendships and share secrets. Longtime friends are brought together for snowball fights, and keep romantic relationships passionate as each story is shared with Coca-Cola. After seeing the commercial, I decided to review research regarding target audience. In 2010 the Coca-Cola Company began targeting 35% of audiences towards children 12 years of age or younger as opposed to 50% in earlier years. Today Coca-Cola is still targeting young viewers around the age of twelve, but getting attention from kids 12 and under has dropped to 30% (#2). This means that they are evolving their target audiences to include older

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