1. What do you think of Sephora 's digital and social media efforts as of the fall of 2010? Was it wise in your opinion to create Beauty Talk as a separate social platform to Facebook?
Sephora definitely had a well put together base for an app with strong potential. The idea of trying to expand their company to as many platforms as possible stands out to me the most based on sheer exposure they’re getting. Using an app where their customers can go to give or receive advice, questions, answers, and much more is a great way for consumers to focus solely on Sephora related talk. Although it’s about Sephora, there is much more to the app than just that. This app helps provide the user privacy, if wanted, and since administrators found it hard
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As previously stated, Sephora using “store window merchandising, 32- page print catalogs sent to a portion of Sephora’s Beauty Insiders three times a year, print advertising in magazines, a few direct mail pieces sent to Beauty Insiders, two major sales/promotions (one in April and one during the holiday season), and free gifts for Beauty Insiders” to grab and keep the consumer. I personally don’t think they could do much more besides what they did for their 2010 mix, having Beauty Talk as an app, and counting social media hits. The one opportunity I could see Sephora striving for is possibly getting customer satisfaction. Even though this is pretty much already a goal because it goes along nearly the same lines as counting Facebook and Twitter …show more content…
If not then you would be ‘out of the loop’ so to speak. The first thing I would do as head of digital marketing for Sephora would definitely make sure we’re connected through Facebook, Tumblr, Twitter, Instagram, etc. Furthermore I would try to give out promotions through the various accounts to those who follow and like a certain amount of posts for more exposure. I believe this would be beneficial to Sephora and to show off new products that other companies might not have. I know that Ulta has a lot of the same merchandise as Sephora and just as elegant. From a little bit of research I notice how Ulta uses a lot of promotions and have many forms of exposure to their customers. This would be something that Sephora would need to take attention to and raise the bar in order to remain
Until now, in your role as social media manager, your strategy has been largely push and broadcast. That is, you would push promotions and messaging to your social channels, which fans would in turn like or share to their own networks. Can that last?
Increase Sales thru product offerings of appliances, Sephora beauty products, and Plus size boutiques. Facilities to be refreshed in 350 locations and rollout same day pick up on internet sales. General Merchandise sales improvement by 10 to 20 bps thru private brand penetration, supply chain improvements, pricing and clearance options. Expense reduction will result by controlling costs, marketing, process improvements and promoting private label credit card usage. The ultimate goal is to reach $1billion in EBITDA by end of year January
I would suggest that they incorporate more diversity in their ads and campaigns to reach different ethnicities if they want to continue to expand. Also, in stores, particularly the Willow Grove, PA location, is very large and spacious. Upon entering the store it is primarily women’s apparel and accessories, as well as men’s. Maybe the company can incorporate more of its products in this location, to provide consumers with more of a product assortment.
Does Macy’s have the right resources and capabilities for their current strategy? Why or why
The three financial strategic goals I have established to the growth and accomplishment of Sally’s Beauty Supply includes: Growth in revenues, profitability and cash flow. For our company on google play Allied with 3rd party companies. Create a foundation that will motivate investors to invest I our products Increase productivities of our beauty supplies. Minimize customer service complaints Minimize at least 5 percent of customer complaints per ¼ on a five year strategic plan Focus on customer service and train our representative to be the up most caring, respectful, friendly representative.
After watching Ariana Grande’s makeup tutorial in October of 2012, a 15 year old me had established a new standard of beauty. I wanted what that girl had: her clear skin, pink cheeks, long lashes, and, most of all, her eye-catching fuchsia lips. I memorized the name: “Maybelline Super Stay 14 Hour Lipstick” in “Fuchsia Forever.” My mother, sister, and I then went over to the nearest Target in search of this lip color I so desperately required. The large cosmetics section at Target was like stepping inside of a light bulb. The shelves were so brightly lit, it was as if the store needed me to be able to read every brand name from just the corner of my eye. I quickly found the exact lipstick I wanted, which was the exact lipstick some pretty stranger had indirectly persuaded me to purchase. In that moment, looking down at the sleek, gleaming plastic tube, I felt that this one simple object was I needed. Something that looked good and made me feel good. It was not until later that I had thought about the consequences of this new standard of beauty.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
...vive, profit, and grow. Marketing contributes to all of these categories. A companywide strategy designed to optimize profitability within Titleist comes from their media outlets. This ties in with Big Data. Titleist has jumped into the world of Twitter and is heavily involved with those who play golf. They respond to most questions giving feedback to all that they can. Their Twitter page has over “three hundred thousand followers”, and is steadily growing (By Rick V., Team Titleist Staff on Yesterday. (2016). With this page they are able to keep track of their daily interactions and page visits. Titleist has driven up their overall interaction with the public by “78 percent” (SAUERHAFT, R., & Chwasky, M. (2014). Social media has grown tremendously over the past decade and is a vital component to many company’s successes within their customer relationship.
Product as an element of the marketing mix is at the base of Primark 's marketing strategy, as it is meant to attract customers researching those very actual benefits which only Primark products should be able to provide. In this Primark also has to be careful, shall other companies adapt their products to provide similar benefits the targeted customers may chose other companies ' products, so benefits may also comport risks for Primark as those are not very specific.
Before any company develops a marketing strategy, it needs to understand the market its entering. Beauty market does not only consist of make-up products, it has a lot of different submarkets. Products that are offered by Sephora are similar to Ulta Beauty’s and other beauty retails, they include: cosmetics, which includes products for the face, eyes, cheeks, lips and nails; haircare, which includes shampoos, conditioners, styling products, and hair accessories, salon styling tools, which includes hair dryers, curling irons and flat irons, skincare and bath and body, which includes products for the face, hands and body, fragrance for both men and women.
Sephora has started its digital presence in the year 1999 with the launch of its website, “Sephora.com” and pioneered in the digital and beauty retail business. With around 3 million visitors per month to its website, Sephora has not put a single step wrong in its marketing strategy. The introduction of Sephora Beauty Insider program in 2007 followed by the Customer Relationship Management programs, the number of online customers have been exploded in multi-fold across Sephora’s online channels. Although Sephora was known for its in-store experience, the shear increase in the number of customers on its online portals had almost blacked out the online system in the holiday season of 2014. This led many of its Asian loyal customers
Social media has a big role in our perception of brands in today’s world. The two companies have both attempted to integrate social media in their continued attempts to one up their competitor. Google has made attempts to cr...
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.