Corporate Social Responsibility Is an Inescapable Priority for Companies

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Over the last decade, Corporate Social Responsibility (CSR) has emerged as an inescapable priority for companies all over the world. Governments, activists, and the media have to a greater extend become adept at holding companies account for the social consequences of their business activities. As a result, companies are increasingly being ranked on their CSR performance. Sustainable clothing that is still luxurious. An unusual concept but this is what Peter Ingwersen, an established Danish designer, has set out to achieve with the launch of his dual luxury fashion brand Noir-Illuminati II. The launch of the socially aware brand has brought a ‘totally new concept’ to the fashion industry promoting Corporate Social Responsibility in an industry that has been slower to take responsibility for the impact its production is having on the environment. Ethical fashion is usually associated with basic, plain t-shirts and loungewear in neutral colors with organic slogans printed on the front. Peter has taken an entirely new approach to the concept designing clothing that is fashionable, wearable and still has ‘sex appeal’ which he himself describes as the “missing element” in the ethical fashion market. Today, fashion is not only garments; fashion is increasingly about expressing yourself, your personal identity and about infusing clothes with deeper meaning. It is an important aim for Noir to provide its customers with stylish and unique fashion, while also appealing to the social and environmental conscience of the women wearing Noir. Noir Illuminati II is a Danish luxury fashion label with a conscience. The brand is based on a forward-thinking and ethical business model. Peter Ingwersen, the head designer, founded Noir in 2005 and rem... ... middle of paper ... ...I’s fabrics in Noir’s collections, Noir indirectly indicates that Illuminati II is able to live up to its high standards. This argument is well illustrated by using the yin & yang philosophy, since Noir and Illuminati II, like yin & yang, represent two poles of existence, which are opposite but complementary. According to Chinese Taoism, Yin & yang are dependent, opposing forces that flow in a natural cycle, always seeking balance. Although they are opposing, they are not in opposition to one another; they are merely two aspects of a single reality. Noir symbolizes the dark, mysterious underworld by connoting wealth, power, sin, sex, and seduction whereas Illuminati II represents the light or enlightenment, intellectually as well as religiously, and connotes purity and innocence. Hence, the brands represent two contrasting, yet dependent, aspects of a single reality.

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