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Ben and jerry's case study
Ben and jerry's case study
Ben and jerrys ice cream marketing
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Ben & Jerry's Motivational Profile
I scream, you scream, we all scream for ice cream! That phrase has been used by generations of children who delight in eating the sweet frozen dessert that began as water ice in the Roman Empire. Ice cream (originally iced cream) spread to France and England, reaching America early in the 18th century. Soft ice cream was introduced in the 20th century; however, the older, thicker ice creams experienced resurgence. Ben and Jerry’s and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986).
The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Ice Cream, goes back to their days in junior high school. In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry, and finishing a $5 Penn State correspondence course in ice cream making, they opened their first Ben & Jerry’s ice cream parlor in Burlington, Vermont, in May 1978 (www.benjerry.com). Unilever, a British-Dutch food company with distribution in 100 countries, purchased Ben & Jerry’s on August 3, 2000 (http://benjerry.custhelp.com).
The top five flavors of ice cream include Cherry Garcia® Ice Cream, Chocolate Chip Cookie Dough Ice Cream, Chunky Monkey® Ice Cream, Chocolate Fudge Brownie™ Ice Cream, and Half Baked™ Ice Cream (http://www.benjerry.com).
The following chart (ww...
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...any ways. Whether someone has a great deal of internal drive that is supported by the intrinsic value of some programs or has stronger desires for the material rewards, there appears to be a program that will speak to almost everyone on some level. Understanding the diversity of people and their needs seems to be a common theme in the company’s programs and practices and they continue to reap the rewards from them as a very successful business.
References
Arbuckle, W. (1986). Ice cream. Retrieved August 6, 2005 from www.answers.com
Cobb, V. (1985) The scoop on ice cream. Retrieved August 6, 2005 from www.answers.com
Reeve, J. (2001). Understanding motivation and emotion (3rd ed.). New York: Wiley Publishing.
www.benjerry.com. Retrieved August 5, 2005.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
• What is the profile of the targeted client of the program? What is the nature of the program?
Publix has very high expectations when it comes to its employees. The work environment is very fast paced. One of the many pros about working at Publix is that it is a very stable job with a fantastic retirement/profit-sharing plan. It is also employee owned which is not common so employees will take pride in the fact they are all shareholders of the company. Because the employees are working somewhere that they all own, it creates a pleasant working environment, which is nice to see for customers.
During the week for 1 hour in the evenings I join with a group of professionals of Cross-Fitters near Love Field Airport. Everyone is motivated to endure a tough workout that consists of a combination of fast paced burpees, push-ups and countless squats. What I discovered is most of the young and middle aged grouped participants work for Southwest Airlines. I’ve selected Southwest Airlines because of the uniqueness of the company’s business strategy and to know my Crossfit partners speak highly of Southwest Airlines. Southwest Airlines has unique values, vision and mission statements that gear towards their employee’s motivation. They have formulated a business strategy by creating a mission and vision statement that encompasses the company’s
Later on in it’s history in the year of 1965 Pepsi- Cola’s foundation changed by merging with the Frito Lay company establishing the now successful PepsiCo. Inc. However, the Frito-Lay, Inc. was built by the merging of the Frito Company in 1961 , whose owner was Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay. Today PepsiCo Inc, has become one of the top companies in the food and beverage industry. Their company has expanded to owning twenty two popular food
As one of the leading brands on a global scale the company aims to create a very distinct balance between work and life at home. The company knows that happy employees are more likely to be more enthused to create great products effectively if they have a grea...
Our brand has been at the forefront of setting the pace for the Ice cream industry. We came into the business not just to revolutionize the way it is done but to make a huge difference. The Gelato brand is striving to become the leading model for all businesses in our industry. It may interest you to know that our goal is to make Gelato – ice cream – frozen desserts, a synonymous part of your daily life. We have created a channel that would keep giving us the impetus to cover much ground. People do not forget the rich experiences they have when they enjoy unique Ice Cream. We are the Company that would keep giving everyone unique experiences.
Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues.
Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the premium ice-cream market, yet the company stock price remained stagnant at $21 a share for several years.
We encourage the development and application of innovations, best practices, Lean tools and techniques. In order to grow the capabilities of our workforce we provide bespoke training and support through commitment. As a result the company maintains a market head position and benefits from a fully engaged and satisfied workforce.
What is creamy, delicious, and helps cool you off in the summer? The milkshake of course! Ever since the milkshake was created it has been a popular treat for people of all ages in the United States. First created in 1922, milkshakes were not the easiest to make, therefore very few people would only buy them once in a while due to high prices. As technology became more advanced, the milkshake changed in price, in the speed of making them, and they have a wider variety. All the changes of the milkshake have helped it become an ever popular treat in America.
...eople constitute a rich untapped potential. The company seeks to harness this core’s energy in their change agenda of competing with the world’s best thereby achieving the impossible
The history of ice cream goes all the way back to the Fourth century B.C. Early allude to this amazing delicacy involve the Roman emperor Nero (A.D. 37-68) who demanded ice to be brought down from the mountains and merged it with fruit toppings, and King Tang (A.D. 618-97) of Shang, China who had a stroke of genius to creating ice and milk combinations. Ice cream was most likely token over from China back to Europe. Over time, recipes for ices, sherbets, and milk ices progressed and were distributed in the well liked Italian and French royal courts. After the dessert was imported to the U.S., it was distributed by many well-known Americans. George Washington and Thomas Jefferson served it to their guests. In 1700, Governor Bladen of Maryland was recorded as having served it to his guests. In 1774, a London caterer named Philip Lenzi announced in a New Y...
temper their need for public acclaim and financial reward with strong intrinsic motivations” (George, Sims, McLean, & Mayer, 2007).
Ice cream is made using a mixture of cream and milk, sugar, eggs, and other ingredients. The ice cream starts off with heavy cream, condensed skim milk, and liquid sugar cane. Then yolks, cocoa powder (for chocolate flavors), vanilla extract and natural stabilizers are added, which prevents the formation of ice crystals. All of the ingredients are mixed for six to eight minutes, resulting in a white “sweet cream” mix or a chocolate mix. The completed batch of mix is then transferred through one of the two strainers into the surge tank. The surge tank is where the mix is stored until it is ready to begin the pasteurization process.