Frito Lay Case Study

866 Words2 Pages
bulb-icon

Recommended: Global financial crisis 2007-09

Unfortunately, after the events of World War I occurred Caleb Bradham after 17 years of success experienced financial difficulties forcing him into bankruptcy on May 31, 1923. He then sold his Pepsi Cola trademark and formula to Craven Holding Corp. Further into it’s history the Pepsi-Cola corporation was formed by merging with the Dominion Beverage Company. However, in 1931 the company was bought by the Loft Candy Company, whose president at the time was Charles G. Guth who moved headquarters to Long Island City, Later on in it’s history in the year of 1965 Pepsi- Cola’s foundation changed by merging with the Frito Lay company establishing the now successful PepsiCo. Inc. However, the Frito-Lay, Inc. was built by the merging of the Frito Company in 1961 , whose owner was Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay. Today PepsiCo Inc, has become one of the top companies in the food and beverage industry. Their company has expanded to owning twenty two popular food …show more content…

This resulted in requiring less human resources; more advanced automated machines, and showed more productivity. Innovations lead to new products being added to the roster of the factory's productions. Some of those products were Mountain Dew and Aquafina water. This new machine found in Pepsi Factories is purchased from the KRONES PRESSANT company. It was originated from a German company in which is one of the world leaders in solutions for production lines, packaging liquid and foods. PepsiCo. products depend on a reliable, safe, high-quality, and affordable supply of agricultural raw materials. .This serves the purpose of meet business demands ,and expectations of their consumers, customers and stakeholders. These raw materials used come from a complex, global supply chain involving independent farmers, large agricultural business, intermediaries and company owned farms

Show More
Related

  • Pepsi In Cuba

    740 Words  | 2 Pages

    Pepsi needed a strong regional partner. Pepsi had been falling behind to Coke in Mexican market. However, changes in the regulatory environment had cut Coke’...

    Read More

  • Pepsi Analysis

    1132 Words  | 3 Pages

    Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad 's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.

    Read More

  • What Is Pepsi Cola?

    1581 Words  | 4 Pages

    Pepsi is a carbonated soda pop that is created & fabricated by Pepsico. Made & created in 1893 & presented as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, & in select ranges of North America, "Pepsi-Cola Made with Real Sugar" starting 2014. Pepsi was initially presented as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the beverage was sold. It was later marked Pepsi Cola, named after the digestive catalyst pepsin & kola nuts utilized as a part of the formula. The first formula additionally included sugar & vanilla. Bradham tried to make a wellspring drink that was engaging & would support in assimilation & help vitality (Tavis,

    Read More

  • Doritos Case Study

    1280 Words  | 3 Pages

    Position of Maize in World Cereals 2010-11 Total cereals production in the world is 688MM ha, with a production of 2,458 MMT annually. Below is the split of this production. FAOSTAT 2012 Position of Maize in Pakistan Cereals 2010-11 In Pakistan, total area under cereals production is 13MM ha, with a production of 34 MMT annually. Below is the split of the crop and its yield. FAOSTAT 2012

    Read More

  • Analysis of the Coca-Cola Company

    2330 Words  | 5 Pages

    Pemberton's partner suggested the name "Coca-cola" and penned the now-famous trademark in his unique, flowing script. Averages of nine drinks were sold per day after the advertisement. Pemberton died in 1886 and Asa Candler began to purchase the outstanding shares of Coca-Cola. In 1893, Coca-Cola was registered in the United States and then further investment was put it to expand the business.

    Read More

  • Pepsi and Coke in the Czech Republic

    1972 Words  | 4 Pages

    Caleb Bradham, a New Bern, North Carolina pharmacist, renamed "Brad's Drink," a carbonated soft drink he had created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, was first used on August 28, 13 years after Coca-Cola. In 1902 Bradham applied for a trademark to the U.S. Patent Office, issued stock and began selling Pepsi syrup. By 1923, Pepsi-Cola Company was declared bankrupt and its assets were sold to a North Carolina concern, Craven Holding Corporation, for $30,000. Roy C. Megargel, a Wall Street broker, bought the Pepsi trademark, business and goodwill from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation and in 1932 the trademark was registered in Argentina.

    Read More

  • Cola Wars Research Paper

    476 Words  | 1 Pages

    Pepsi-Cola came after Coca-Cola. Pepsi was invented in 1893 by Caleb Davis Bradham. It was originally named Brad’s Drink. Bradham wanted to become a doctor. A family crisis required him to drop his medical career.

    Read More

  • Business Management Case Study: Frito-Lay

    741 Words  | 2 Pages

    (a) Frito-Lay is billion-dollar company who manufactures snack foods. The company has over 40 different product lines, and 7 of which produce each a billion dollars in revenue alone. One of their main popular products is potato chips. In order for the company to produce their products, they must have a stock of inventory. Frito-Lay’s products are some of the freshest products around, and in order for the company to maintain the freshness of its products, it has to be able to manage its inventory. The company must manage its 4 basic inventory types. One of it’s main ingredients/inventory, potatoes, are perishable, so the company only keeps about 20 hours’ worth on hand. Some of Frito-Lay’s other ingredients such as corn, corn meal, oil, and

    Read More

  • Pepsi Cola Marketing Strategy

    494 Words  | 1 Pages

    There are many different alternative ideas available to help Pepsi through this process. They should use input from their sales team, customers, and suppliers to help with new product ideas.

    Read More

  • Pepsi History

    971 Words  | 2 Pages

    Pepsi is a carbonated soft drink company. It is made by Pepsi Co. the drink was created and made in 1893 and produced as Brad’s drink. Later it changed to Pepsi-Cola in 1898. Then Pepsi in 1961. The color of the drink is caramel e-150d. the variaints of the drink are diet pepsi. The word Pepsi was born out of dyspepsia and kola nuts that are used in the recipe. The first recipe had sugar and vanilla. This drink was used for helping in digestion and boosting energy. After moving the bottle from his drugstore to the warehouse he sold 7000 gallons of the syrup. The next year Pepsi sold 19 thousand gallons. The first celebrity to promote and endorse Pespi was Barney. The first logo was changed after 20 years. Pepsi changed the design of the logo again. After the great depression the company went bankrupt. This was due to the financial losses incurred from the price of sugar. The Pepsi trademark was bought by Megargel. Then the Pepsi asset changed hand and landed with Charles Guth. Since coca cola refused to discount him syrup he replaced it with Pepsi. Thrice between 1922 and 1933 Coca Cola was given

    Read More

  • Critical Analysis Of Pepsi

    725 Words  | 2 Pages

    PepsiCo is the world 's #2 carbonated soft drink maker behind the Coca-Cola company. Its soft drink brands include Pepsi, Mountain Dew, their diet alternatives, as well as Mug Root Beer and Sierra Mist. Soda pop is not the company 's only beverage either: Pepsi also sells Tropicana orange juice, SoBe Tea. Aquafina water as well as Gatorade sports drink. The company owns Frito-Lay, the world 's #1 snack maker aswell with it’s brands including those such as Lay 's, Ruffles, Doritos, and Cheetos. PepsiCo’s Quaker Foods unit makes breakfast cereals such as Life, and Quaker oatmeal. Rice-A-Roni rice, and Near East side dishes are also made by the company aswell. Pepsi products are available in 200-plus countries; with the US accounting for over 50% of it’s total sales. The company owns its own bottling plants and distribution facilities unlike Coca-Cola who to maximize profits makes the syrup which is distributed by bottlers from outside the company. For their most recent quarter ending

    Read More

  • Failed Product Report: Crystal Pepsi

    2248 Words  | 5 Pages

    Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.

    Read More

  • Pepsi Blue Case Study

    1473 Words  | 3 Pages

    During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was initially offered in the United States, failed to earn the company more than 2 percent volume share. Pepsi Max, which was launched in the United Kingdom, proved more successful, but because one of its primary ingredients was an artificial sweetener not yet approved by the Food and Drug Administration, it wasn't brought to market in the United States.

    Read More

  • Coca Cola Competitive Advantage Essay

    910 Words  | 2 Pages

    This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging

    Read More

  • Coca Cola Bottling Company: Planning, Management, Leading and Controlling

    1550 Words  | 4 Pages

    Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and started Coca-Cola on it's road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.

    Read More

More about Frito Lay Case Study

Open Document