Communication is an integral part of working in the business environment. Individuals communicate various pieces of information to internal and external business stakeholders.The design of an organization should provide for communication in four in distinct directions: downward, upward, horizontal, and diagonal. But we have only discuss about downward communication and upward communication, where downward communication is more prevalent than upward communication in organization. Communication can flow vertically or laterally. The vertical dimension can be further divided into downward and upward direction. Downward communication is more prevalent because in this type of communication, we have to give orders and instructions to our sub-ordinates. So we have to explain each and every step that is going to help in work. But in upward communication they sub-ordinates do not have to give instructions their head.
In this case, the downward communication is a communication that flows from one of level a group or organization to a lower level is downward communication. When we think of managers communicating with employees, the downward pattern is the one we are usually thinking of. The most common forms of downward communication are job description, memos and e-mails from the CEO, policy statements, hiring and operating procedures, manuals and company publication. It is used by group leaders and managers to assign goals, provide job instructions, inform employees of policies and procedures, point out problem that need attention and offer feedback about performance. In many organizations, downward communication is often incomplete, inadequate, and inaccurate, as evidenced in the often-heard statement among organization members that “we ...
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... communication is most prevalent than upward communication because many disadvantages that have at upward communication. We can see differentiate upward communication from downward communication. Where upward communication is compatibility in systems terms refers to the compatibility on an existing version of a software or hardware with the newer and most of the times more powerful updated versions. For example, a program that runs on an Intel 386 microprocessor, also runs on a Pentium, is upward compatible. This is quite an advantage as is obvious, whereas the reverse is downward compatibility.
Works Cited
Ivancevich, John, Knopaske, Robert, Matteson, Michael, Organizational Behaviour and Management (10 edition (January 30, 2013). New York, NY: McGraw-Hill/Irwin
Stephen P. Robbins, Organizational Behaviour in Southern of Africa (Second Edition,2009).
Langton, Nancy, Stephen Robbins, and Timothy Judge.Organizational Behaviour: Concepts, Controversies, Applications. Fifth Canadian Edition. Toronto: Pearson Canada, 2009. 141, 574-84. Print.
Kroger’s formal communication structure or flow utilized within the chain of command defined by the organizations CEO uses the three formal channels and types of information that is conveyed in a downward, upward, and horizontal communication style. This is used by the top CEO, Rodney McMullen, in a downward style through the numerous chains of command, finally reaching all the way to the various store brands and store level management. Downward communication, comes from the top CEO level and is communicated down through the chains of command. An example of how culture has influenced Kroger’s downward communication can be seen in the use of videos posted by Kroger’s CEO. Upward communication is when messages come from the subordinate levels to higher in the organization’s management pyramid (Daft, 2012, p.579-580). An example of an upward and downward communication tool can also be seen on Kroger’s intranet in the form of a company blog.
This process reminded me of the two forms of internal communication concerning business, which were downward and upward communication. Upward communication is how information flows through a company through a hierarchy. In Dillard’s, the hierarchy would be from the employees to sales managers, to general manager, to corporate and so forth. Downward communication is the reciprocal, where
Rumors and gossip start, the job can possibly be done wrong, and productivity can get low. Ultimately, a lack of communication can fail a business. Workers are often times terminated or quit for the reason of poor communication. When there is poor communication, employee’s sometime lack the knowledge they need to get their work done. When the boss doesn’t work with the employee to explain what they want or how they want something done, it is complicated for them to do it right. Lack of communication can cause uncertainty within the workers. This can also decrease productivity and
Broken down communication channel in GM: Effective Communication occurs when information flows from the top level of the company to the bottom and vice versa and feedback is provided by relevant parties. GM has a downward and upward communication
For any type of organization, communication between every department is crucial to achieve the goals it is pursuing. Effective and accurate information is essential for any organization in order to create a cultural bond among its members, operate efficiently, measure results, and develop a strong strategy. In addition, it is beneficial for an organization to develop and promote an effortless flow of communication between all its different levels. This paper will focus on the importance of the accuracy of communication between middle management and top management. It will also offer some alternatives on how promote and reinforce effective and ethical communication between middle level management and top level management.
Ivancevich, J., Konopaske, R. & Matteson, M. (2011). Organizational Behavior and Management. NewYork, NY: McGraw Hill.
John M. Ivancevich, Robert Konopaske, Michael T. Matteson, [2011] “Organizational Behavior and Management”, United States of America:McGraw-Hill Irwin
Robbins, S. P. and Judge, T. A. (2007) Organizational Behaviour. 12th Edition. USA: Pearson Education International Press.
Orders flow down a company hierarchy. Communication of the understanding of such flows upwards. Crosswise people share information on getting things done often in contravention of policies
Internal communications, which is also known as employee communications, refers to distributing and disclosing information, developing an awareness about specific information and details, and preferably attaining a satisfying outcome. It also planned ahead
Communication is important for the internal functioning of the organization and for interaction with the external environment. Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver. The communication process begins with the sender, who encodes an idea that is sent in oral, written, visual or some other form to the receiver. The receiver decodes the message and gains and understanding of what the sender wants to communicate. This in turn may result in some change or action. But the communication process may be interrupted by “noise”, which is anything that hinders communication. This assignment discusses communications within McDonald’s, where managers need to have information necessary for doing a good job. The information may not only flow downward or upward in the organization structure but also horizontally or diagonally.Written form communication but more information is communicated orally. Communication also occurs through gesture and facial expressions. Communication is hindered by barriers and breakdowns in the communication process. Recognizing these barriers and listening facilitate not only understanding but also managing.
When working at Borders Books as an assistant manager I experienced a lot of downward communication. The president, vice president, top-level managers, etc. would communicate a decision to my general manager. My general manager would then communicate that decision to the assistant managers, which I am one of. Our job would be to install this communicated decision to all of the employees. If the decision was communicated well, this form of communication worked well, if not it did not.
designers to recommend the correct machines, processes and procedures. Thus,horizontal and vertical communication should be encouraged throughout the length and breadth of the organization. This ensures easy flow of information.
Communication which flows from the superiors to subordinates is known as downward communication means a process of starting communication process from upper level to lower level. Group leaders and managers use it to assign goal, provide jod instruction, explain policies and offer other feedback about performance. Managers can do this in various ways such as via speeches, messages in newsletter, e-mails, leaflets, bulletin boards, memos and others. When the managers of the organization assign goals to their employees, they are using downward communication. The downward communication occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path.In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them at lower levels. When engaging in downward communication, managers must explain the reason why a decision was made. One study found employees were twice as likely to be committed to changes when the reasons behind them were fully explained. Although this may seem like common sense, many managers feel they are too busy to explain things or that explanations will “open up a big can of worms.” Downward communication is to provide relevant information, orders, instruction to subordinates. Downward communication is called as instruction type communication system.