Why Do You Think Downward Communication Is much more Prevalent than Upward Communication?

1943 Words4 Pages
bulb-icon

Recommended: Importance Of Communication In An Organization

Organizational communication is a sustainable system of people working together to achieve a common goal, through division levels of stratification according to rank and duty (Everet M. Rogers). Communication is the means whereby organizations coordinate management of material resources and human resources through formal structural pattern of the duties and authority (Robert Bonnington).Communication organizations are sending and receiving various messages in the cluster formal organization or informally from an organization (Wiryanto, 2005). In organization, the communication has provided four distinct directions, downward, upward, horizontal and diagonal. But, I was doing the research about downward communication and upward communication. There are downward communications is much more prevalent in organization than upward communication. Definition of downward communication is occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path. The aim is to help reduce the occurrence of communication rumors (rumors) in order to foster a pleasant work atmosphere, and indirectly increase the productivity and profitability of the enterprise.Downward communication has eight advantages and seven disadvantages that will be role to organization in to communication with their employee. The advantages of downward communication are delegating authority and responsibility. Delegation means entrusting the subordinates with some responsibilities along with due authority. It is essential t... ... middle of paper ... ...ctionism. Englewood Cliffs, N.J.: Prentice-Hall.  Conrad, C. 1994. Strategic Organizational Communication – Toward the Twenty-First Century.Fort Worth, TX: Harcourt Brace College Publishers.  Gibson, J.W., and R.M. Hodgetts. 1991. Organizational Communication – A Managerial Perspective. 2nd Edition. New York: HarperCollins Publishers.  Argyris, C. (2011), Organizational traps: Leadership, culture, organizational design New York, NY: Oxford University Press.  Canary, H. (2011), Communication and organizational knowledge: Contemporary issues for theory and practice, Florence, KY: Taylor & Francis.  Cheney, G. (2011), Organizational communication in an age of globalization: Issues, reflections, practice, Long Grove, IL: Waveland Press.  Greenberg, J., & Baron, R. A. (2010), Behavior in organizations (10th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Show More
Related

  • Team Definition: Cold Stone Creamery

    708 Words  | 2 Pages

    Mary Ellen Guffey, Kathleen Rhodes, Patricia Rogin. Business Communication: Process and Product, Sixth Canadian Edition. Ed. Anne Williams. Sixth Canadian Edition. Toronto: Nelson Education, 2011. EBook. 11 April 2014.

    Read More

  • Organizations Within the Criminal Justice System in America

    798 Words  | 2 Pages

    Within an organization one of the key tools that they use is that of: communication. Communication is a primary key to any organization and without it there is no cohesion, no leadership, and no functionality. As communication begins to diminish, so does the organization – as one article puts it: “These new economic…. imperatives have significantly contributed to the demise of the old classic command-and-control bureaucracy…” (Tiernan et al, 2002, 47-48). From what this article states, the lack of communication has led to a semi-collapse of the mechanistic structure of an organization. Though communication does seem like a huge factor of an organization, communication does not come without its troubles within the inter-organizations; if there is communication going on in a company, there is going to also be a lack of communication. When a company has employed thousands of people (or maybe just a small amount) they are hiring a whole selection of individuals to work as whole group in unity – though this does seem like an amazing idea, these sets of individuals will have quite ...

    Read More

  • Gender Stereotypes In Media

    914 Words  | 2 Pages

    Cardon, P. W. (2014). Business communication: Developing leaders for a networked world. New York: McGraw-Hill Irwin.

    Read More

  • Communications and Leadership at Kroger

    1263 Words  | 3 Pages

    Kroger’s formal communication structure or flow utilized within the chain of command defined by the organizations CEO uses the three formal channels and types of information that is conveyed in a downward, upward, and horizontal communication style. This is used by the top CEO, Rodney McMullen, in a downward style through the numerous chains of command, finally reaching all the way to the various store brands and store level management. Downward communication, comes from the top CEO level and is communicated down through the chains of command. An example of how culture has influenced Kroger’s downward communication can be seen in the use of videos posted by Kroger’s CEO. Upward communication is when messages come from the subordinate levels to higher in the organization’s management pyramid (Daft, 2012, p.579-580). An example of an upward and downward communication tool can also be seen on Kroger’s intranet in the form of a company blog.

    Read More

  • Behavior and Organizational Culture: It’s My Party and I’ll Do What I Want

    1430 Words  | 3 Pages

    Conrad, C. R., & Poole, M. S. (2012). Strategic organizational communication in a global economy. Chichester, U.K: Wiley-Blackwell.

    Read More

  • Forms Of Communication Essay

    817 Words  | 2 Pages

    Communication is an essential process in an organization. Through this class, I have come to understand what is communication, the process of communicating, its significance in an organization and the different modern channels that an organization can employ to communicate to its clients. I have known that communication is the process of transfer of information from a sender to a receiver through a medium (Kinicki & Fugate 296). Through this class, I have also understood that communication can either be formal or informal. Additionally, communication can either be horizontal or vertical. Horizontal communication entails the transfer of information among people or entities on the

    Read More

  • Unilever Indonesia Case Study

    1172 Words  | 3 Pages

    Every individual in the organization have different roles and responsibilities for the sake of goals that have been set. The larger the organization then it wills increasingly make complex organizational structure. Thus, a healthy organizational communication climate will support the creation of a good working atmosphere in order to achieve the objectives of the organization. The climate of an organizational communication includes perceptions of the message and the event that related to the message in the organization. An organization consists of communication units in hierarchical relationships between each other that have many functions in environment. (Pace and Faules, 2001) From the definition, an organization needs to require

    Read More

  • Why do you Think that Downward Communication is Much more Prevalent in Organizations than Upward Communication?

    2045 Words  | 5 Pages

    In this case, the downward communication is a communication that flows from one of level a group or organization to a lower level is downward communication. When we think of managers communicating with employees, the downward pattern is the one we are usually thinking of. The most common forms of downward communication are job description, memos and e-mails from the CEO, policy statements, hiring and operating procedures, manuals and company publication. It is used by group leaders and managers to assign goals, provide job instructions, inform employees of policies and procedures, point out problem that need attention and offer feedback about performance. In many organizations, downward communication is often incomplete, inadequate, and inaccurate, as evidenced in the often-heard statement among organization members that “we ...

    Read More

  • Essay On Business Communication

    1059 Words  | 3 Pages

    Dwyer, Judith. “Communication of Today’s Workplace.” The Business Communication Handbook 2012, 9th edition, Chapter 1, Pages 2-26. Viewed 8th April 2014.

    Read More

  • Communication, And Communication Style: Communication And Leadership Style

    3024 Words  | 7 Pages

    Communication flows in three different directions: downward, upward, and laterally (Robbins & Judge, 2009). Downward communication occurs within an organization when a manager communicates with employees (Robbins & Judge, 2009). Downward communication is used to assign goals, provide instructions, inform

    Read More

  • Value Based Leadership Self Reflection And Communication

    847 Words  | 2 Pages

    Within the last decade, society has seen an alarming transformation in the efforts of effective communication. These changes have been both positive as well as negative. Influential leaders in the civilian sector, as well as the military, have found themselves dealing with either internal or external issues on a daily basis. Value-based leadership, self-reflections, and communication: these three terms are the guiding principles that can successfully rebuild today’s labor force. Wrongful communication tactics can leave behind an echo effect, damaging a company 's status permanently as information nowadays is persistent, retrievable and ubiquitous (Zamani, Giaglis, & Kasimati, 2015).

    Read More

  • Essay On Internal Communication

    1399 Words  | 3 Pages

    Upward communication is very important to internal communication. The managers become successful because they listen carefully to the complaints, problems, suggestions and opinions. Some of the companies are developing new management styles to increase global competition, which may affect the company important decisions. Horizontal communication is very important in order to solve the problems, meeting preparation and assist on important project for the organisation.

    Read More

  • Overview of Downward Communication

    1953 Words  | 4 Pages

    Communication which flows from the superiors to subordinates is known as downward communication means a process of starting communication process from upper level to lower level. Group leaders and managers use it to assign goal, provide jod instruction, explain policies and offer other feedback about performance. Managers can do this in various ways such as via speeches, messages in newsletter, e-mails, leaflets, bulletin boards, memos and others. When the managers of the organization assign goals to their employees, they are using downward communication. The downward communication occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path.In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them at lower levels. When engaging in downward communication, managers must explain the reason why a decision was made. One study found employees were twice as likely to be committed to changes when the reasons behind them were fully explained. Although this may seem like common sense, many managers feel they are too busy to explain things or that explanations will “open up a big can of worms.” Downward communication is to provide relevant information, orders, instruction to subordinates. Downward communication is called as instruction type communication system.

    Read More

  • Organizational Communication Case Study

    1159 Words  | 3 Pages

    These practices carry out by the members of the organization for the purpose of to deliver information to one another within the organization. An Internal communication may be commenced for the purpose of upward communication or downward or horizontal, and may originated by anybody within the organization. However, it remains under the care of management to make sure that an efficient and effective internal communication system is in place so as to confirm that all workers are provided with important, relevant and information timely. In early 1981, Crino and White stated that, communication practices is related to the satisfaction with the many aspects of communication in an organization The relationship is consequent (communication satisfaction) and one of antecedent (communication practices). Communication satisfaction is one of thean employee’s affecting judgement of the organization’s communication practices and is a multidimensional construct. Even though the confirmed number of dimensions of communication satisfaction, eight are routinely identified and due to the Though the exact number of dimensions that comprise communication satisfaction is not known, eight are routinely identified and it is commonly used of the Communication Satisfaction Questionnaire (CSQ) by Downs and Hazen (1977). The eight dimensions involves are (1) communication climate , (2) communication with

    Read More

  • Importance of Communication in Management

    1298 Words  | 3 Pages

    When working at Borders Books as an assistant manager I experienced a lot of downward communication. The president, vice president, top-level managers, etc. would communicate a decision to my general manager. My general manager would then communicate that decision to the assistant managers, which I am one of. Our job would be to install this communicated decision to all of the employees. If the decision was communicated well, this form of communication worked well, if not it did not.

    Read More

More about Why Do You Think Downward Communication Is much more Prevalent than Upward Communication?

Open Document