Many businesses struggle in today’s sluggish economy. According to ShopperTrak’s National Retail Sales Estimate, total retail sales for Christmas week 2010 dropped 4.1 percent and foot traffic in brick-and-mortar stores fell 6.1 percent (Christmas Week Retail Sales). To increase sales, companies must look for new marketing ideas and revenue streams. Two ideas are using Web advertising and creating online storefronts— ‘click-and-mortar’ stores versus ‘brick-and-mortar’ stores (Journal of Interactive Advertising 2002). Companies also target the massive “Baby Boomer Generation” to appeal to larger audiences. Businesses increase their Web presence effectively and efficiently by creating sites that appeal to the aging Baby Boomers and to all visually impaired people. They create these sites by using Web accessibility.
The term visually impaired describes people reporting difficulty seeing even while wearing corrective lenses as well as those who are blind, according to the American Foundation of the Blind (Facts and Figures). The World Health Organization (WHO) divides vision into four categories: normal vision, moderate visual impairment, severe visual impairment, and blindness. Low vision includes individuals having “moderate visual impairment” and “severe visually impairment.” The low vision category includes legally blind individuals; the Braille Institute defines a legally blind person as someone who “central vision acuity” is 20/200 or less even with corrective lenses, such as glass or contact lenses. Low vision and blindness comprise the spectrum of visual impairment. The WHO states that glaucoma, cataracts, and “uncorrected refractive errors, such as myopia and astigmatism, are the major causes of visual impairment worldwide. ...
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Steinfeld, Charles. “Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda.” Journal of Interactive Advertising. 2.2. Spring 2002. Print.
Tim Berners-Lee: Bio. World Wide Web Consortium, 30 April 2010. Web. 10 April 2011. .
United States. Census Bureau. Americans With Disabilities: 2005. Washington: GPO, 2008. Print.
29 USC. Sec. 794d. 1998. Print.
US Web Retail Sales to Reach $249 Bln by '14-Study. Reuters, 8 March 2010. Web. 7 April 2011. .
Vision Loss Rate Expected to Double as Boomers Age. SeniorLiving, n.d. Web. 8 April 2011. .
World Health Organization, April 2011. Web. 6 April 2011. .
There are all different types of medical and disable human beings out in this world. There are also different types of disabilities such as a physical or mental condition that limits a person 's movements, senses, or activities. I choose a sensory impairment, Diabetic Retinopathy which is one of the types of visual impairments that people may happen to get. You also have four other types of visual impairments, cataracts, glaucoma, retinitis pigmentosa, and retrolental fibroplasia that you can also get. Diabetic Retinopathy is a complication of diabetes that affect the eyes.
Web. The Web. The Web. 17 Nov. 2013. Mitten, Matthew J., James L. Musselman, and Bruce W. Burton. "
Life revolves around being able to see things. Although individuals who are blind can lead a full and happy life, someone with excellent vision who suddenly loses theirs or notices a decrease in their visual acuity over time may find it difficult to adapt. Thankfully, with the help of an optometrist, individuals can actively work to preserve their vision for as long as possible. Phoenix Eye Care must be a priority for all, as advanced technology allows threats to the eyes to be detected as the earliest stage. The right treatment can help to slow or stop the progression before major issues develop. For this reason, every individual needs to undergo routine eye exams.
More than a century ago, being diagnosed or being born with visual impairment meant one was condemned to a life of disability, confinement and a feeling of being alone. The visually impaired people have had minimal chances of living an ordinary life and achieving their goals over the past few decades. The visually impaired people face many challenges in their attempts to receive the much-needed education or to even get employment in order to survive in this world. In the last one hundred years, numerous changes have been implemented to improve the way the visually impaired community live their lives and to also increase the number of opportunities made available to them. These changes include new legislations, change in perception of the visually
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
Myopia, or nearsightedness, is the most common ocular disorder in the world and affects people of all ages. Nearly 30 percent of the US population is currently affected by myopia and based on the National Eye Institute’s latest projections, 39 million Americans will be affected by 2030 and over 44 million by 2050.
E. H. L. Leung and M. Hollins, Understanding Blindness: An Integrative Approach, Lawrence Erlbaum Associates, 1989.
Visual Impairments and Blindness (VIB) - The two most common criteria used to define VIB are visual acuity and visual field.
Since its launch in the mid '90s, Dell's e-commerce business has been a poster child for the benefits of online sales, says Aberdeen Group analyst Kent Allen. The company's strategy of selling over the Internet -- with no retail outlets and no middleman -- has been as discussed, admired and imitated as any e-commerce model. Dell's online sales channel has proven so successful, says Allen that the computer industry must ask: "Does the consumer need to go to the store to buy a PC anymore?"
Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics). That means throughout the world, companies can advertise and market to people that use a search engine by putting up ad 's on the side of any given website itself. Businesses also use branding for consumers to remember their company. Marketing specialists use methods such as colour schemes and ionic symbols to get the ad to stand out and become memorable.
The United States Department of Health and Human Services defines low vision (LV) as a clinically defined aspect of eye care. Low vision is a permanent loss of vision and cannot be improved with eyeglasses, medicine, or surgery (Eye Smart, 2014). Eye Smart states that if a patient has been diagnosed with low vision, no treatment will give the patient back their vision. However, the patient will need to learn new ways to use the vision that is left for activities of daily living and to maintain the quality of life (Eye Smart, 2014). Because individuals experience blindness so often they are usually overlooked or dismissed (Crews & Campbell, 2004, p. 823, Vol. 94 No. 5). According to Crews and Campbell vision problems are not manifested disabilities, and can lead to misdiagnosis and misunderstanding. Because of this mis...
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Professor Jerome McCarthy introduced in the early 1960s a marketing mix which consists of the 4 Ps: product, price, place and promotion (Kotler, 1999, p. 94). Traditionally, efficient product, price, place and promotion strategies would lead to a successful business but in today’s society, due to such technological advancements, the internet is changing the way we sell our products and services, and therefore organisations now need online strategies to attract and retain customers. The e-marketing mix considers how the 4 Ps can be presented online in order to give that firm a competitive advantage through digital marketing (Learn Marketing, 2014).
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.