Advertising

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For this newspaper report I have selected two ads for trips to Greece in the
Greek newspaper, the Orthodox Observer. The travel agencies here are
"MARKOS TRAVEL SERVICE" and "PHAROS TRAVEL". Both ads offer trips to
Greece with really good deals from all over the United States.
     "Markos Travel Service" offers non-stop flights on Jumbo 747 with
Olympic Airways and says that it has unbelievable low rates from anywhere in
the United States. The prices at "Markos Travel Service start from $289.00 the
one way ticket which departs from New York (JFK) and arrives in Athens
Greece, and the round trip ticket starts from $489.00. Now with "PHAROS
TRAVEL" he has the one way ticket $299.00 and the round trip $498.00 plus tax
(which usually the tax ranges between $40-60.00 .This travel agency ad tells us
about the children's fare too and it also gives a 20% off discount to all corporate
accounts with either domestic or international trips. It also deals with add on
from all over the United States too and it actually gives us the prices to it.
     "MARKOS TRAVEL SERVICE" doesn't show these features in its ad not
even for the children's price or the discount price. Another difference between
the two is that "MARKOS TRAVEL SERVICE" has only one office in Connecticut
but "PHAROS TRAVEL" has two locations, one in Manhattan and the other one
in Astoria, which makes it much more easier to go too. Both of the travel
agencies ads gives us a nation wide toll-free number so you can call them from
wherever you are without you being charged.
     I consider the "PHAROS TRAVEL" ad much more effective than the
"MARKOS SERVICE TRAVEL" because first of all "PHAROS TRAVEL" is much
more known and has many more years than "MARKOS SERVICE TRAVEL" in
                                        

business. Also because its ad has everything basically there about what you
need to know, far more details and I can say more reasonable prices. "MARKOS
TRAVEL SERVICE" may have on the add cheaper prices but when you call in

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and you ask them the total cost of your reservation they will add on to you
basically $20-30.00 more on the taxes so they can make a profit. Also the
"PHAROS"is much more plain than the ad for "MARKOS TRAVEL SERVICE" at
least the second one has some features that catch your eye. This shows that an
ad is a very important part of advertising of the company.


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