Mistaken Identities in The Taming of the Shrew
Throughout the play "The Taming of the Shrew," William Shakespeare has utilized
several ingenious techniques resulting in an effective piece of work. One of
the more unique and creative methods is the use of mistaken identity. With the
use of mistaken identity, Shakespeare has successfully given the play an element
of humor from the beginning to the end.
The mistaken identity within the two induction scenes must have been quite
humorous for the upper-class noblemen who watched the play. In Shakespeare's
time, the upper-class often found their amusement in the poorer, more
unfortunate lower-class. Christopher Sly was no exception. When the lord finds
Sly, a drunk beggar, he immediately plots a practical joke to play on him. The
lord, who is very wealthy and obviously has a lot of time on his hands decides
to treat Sly as a nobleman and see how he reacts. In addition to ordering his
servants to treat Sly as their master, he too pretends to be a servant. The
most amusing part of this induction occurs when Sly becomes convinced that he is
indeed a nobleman. When he first awakes, he thinks that everyone is playing a
joke on him. After some convincing, Sly gives in and believes that he really
was suffering from a long sickness. When Sly asks the page, who is pretending
to be his wife to undress and join him in bed, the audience must have reacted
with loud laughter knowing that his 'wife' is actually the same sex as he.
Although Sly does not understand the lifestyle of the upper-class, it is quite
obvious that he is enjoying it while it lasts.
There are several cases of mistaken identity present in the subplot which
involves Bianca and her suitors. One humorous situation caused by mistaken
identity arises in Act I, Scene ii, when several of the characters meet each
other. Here, the audience learns how gullible Gremio is when he is tricked by
Lucentio into believing that Lucentio is a schoolmaster. Gremio does not
realize that he is actually giving a fellow competitor an opportunity to court
Bianca. The dramatic irony here is amusing to the audience because they all
know that Lucentio is not going to speak highly of Gremio like he had promised.
Based on the information in the case, Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First, we calculated the discount factor by using average unlevered beta of US independent bottlers, US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next, we calculated Deltex free cash flow and terminal value and then converted them into US dollar value. Now with WACC and total cash flow, we had NPV of the company. So we deducted current debt from NPV and came up with the value of US$360M investment equal to 59.99% of Deltex equity. So the proposal to buy 30% of Deltex with US$360M is too expensive to PepsiCo and not attractive to PepsiCo.
find a wife. "I come to wives it wealthy in Padua; If wealthy, then happily in
Pepsi was first represented in the beginning of 1890 with the purpose to relieve indigestion. Not until 1960’s, Pepsi received successes that competed against Coca-cola. Pepsi has always been a drink for the young generation, but now they want to change the association.
Useem, M. (2008). New Ideas for This Pepsi Generation. (cover story). U.S. News & World Report, 145(12), 49.
...e”). The family was broken apart once again when Sly’s oldest son suddenly passed away. The abrupt quietus leaves a lasting mystery in the family due to the probability of a drug overdose but Stallone refuses to accept the theory, insisting that his son is not capable of it.
The first step for Pepsi Cola to undertake is to generate ideas for the new product. There are many different alternative ideas available to help Pepsi through this process. They shoul...
During the medieval periods, the social rank of an individual set limits to what they could accomplish in life. This system of social status obligated and forced people to stick to what "fate" and society had in store for them. For example, peasants could only be peasants and that was the only occupation they could be. Individuals in higher social ranks such as kings, some knights and people of the church looked down at people at lower ranks. In the movie this is seen when William is found to be a fraud and only because he isn’t nobility , he is arrested and shunned. Many aspects of the movie demonstrates that social statuses revolve around individuals having more pride by either earning it or pretending to have it.
The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum.
In the novel Great Expectations, by Charles Dickens, the protagonist Pip, a poor orphan boy, dreams of one day becoming a “gentleman of great expectations.” This is because Pip becomes enamored with the life style of a girl named Estella the adopted daughter, of Miss Havisham, a strange, wealthy lady, who takes Pip to her house to play with Estella. As the story continues, Pip, is given the chance to fulfill his dreams of becoming a gentleman through the help of a anonymize benefactor. Over time, Pip changes into an arrogant and ambitious man who cares for nothing except his position and Estella. Eventually, Pip learns that loyalty is what makes a true gentleman. Throughout the novel, Pip proves himself to be kind as a boy, but more ambitious
In Victorian times, one who came from a wealthy and respectable family was considered to be a gentleman. This is clear in numerous characters in the novel, who are immediately perceived to be gentlemen as they boast a large amount of money and dress in the finest clothes. One example, Compeyson, uses this to get a reduced sentence in court, as Magwitch says ‘one, the younger, well brought up, who will be spoke to as such’. This highlights the importance of social class in the Victorian era and it is clear to see here that the justice system is very much more favourable to the higher social ranks, deciding how they would get treated and addressed, and that the punishment is not dependent on the crime, rather the individual at trial’s background and upbringing. Dickens has shown that the Victorian concept of a gentleman is all about wealth and social ranking, not the characteristics we see in a gentleman today.
In terms of promotional activities, the advertising and giving away of free offers and vacations by Coca cola and Basmati rice by Pepsi, the coca cola’s goal in connecting the youth to the market, the different promotional TV campaigns in India using of celebrities, and the Pepsi sponsorship of cricket and soccer sports. In terms of pricing policies, Pepsi got a quicker market share by their belligerent pricing policies and coca cola’s 15-25% price cut down in the market. In terms of distribution arrangement, the bottling and packaging of products for better distribution around
PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.
Pepsi Blue was first test-marketed in Bahrain for three reasons: first, the majority of residents drank Pepsi; second, regional marketers and bottlers had already begun re-evaluating the effectiveness of the company's white logo (which didn't work well in their market); and third, the city was a small test market with a tightly controlled sample population. The Pepsi Blue logo, tagline and new marketing materials were rolled out in half the market and its results were highly successful. Purchasers liked the new logo design and the majority believed that the packaging had improved and the taste remained the same. For those who believed that both the taste and packaging were different, the majority enjoyed the "new" taste.
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.