Choosing an Appropriate Area for a New Business
Introduction
The aim of this project is to analyse 2/3 different properties and
choose which of these would be best suited to set up a business. To
help me make a decision I will be using methods like a table of
comparison; area maps in the local Leicester area and estate agents.
Methodology
Section 1 (Location Section)
As I have to identify a suitable location I will do research into 3
properties in my local area. I will carry out head counts at each
location to find out which is the busiest. I will show the locations
on a map then I will compare the locations in a table of comparison,
to see which has the greatest business opportunity. Having done this I
will then decide on the best location for my business.
Section 2 (Product Section)
As I have to choose a suitable product to sell/make I will first think
of a range of products and say why I would like to sell them. Then I
will conduct a questionnaire and analyse its results to see the
effects of the various products will have on my business. Finally I
will choose, based on the results of the questionnaire, my product.
Section 3 (Break-even Section)
Fixed costs, variable costs and revenue will be considered to
determine how many units need to be sold to make a profit. This number
will be compared against potential customers to see if the business is
viable.
Location Section
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Aim of This Section/Method:
In this section I will compare my properties looking at their various
different characteristics and then I will choose the best property
taking in mind all their advantages and disadvantages. To do this I
will conduct a headcount - looking at the number of people walking by
the shop door at 15 minute periods, I will do this three times on each
property. Also I will show the locations on a map, I will do one map
Functional Areas of a Chosen Business The different functional areas within the business of Sainsbury’s are as follows: * Customer Service * Retail * Marketing * Trading * Finance * Human Resources * Administration * Payroll I shall not write about what each department actually does within Sainsbury’s: Customer Service This is basically the majority of Sainsbury’s workforce. This involves general duties to be carried out on the shop floor such as checkout assistants which are there for customers to pay for their goods, General Assistants are multi skilled between checkouts and stocking shelves for maximum availability of products for customers. Stock control is another type of customer service Sainsbury’s have.
I am one of the two graphic designers in the company that creates different marketing materials, such as newspaper ads and gift certificates. These ads and gift
Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation.
14. Relative location – natural occurring physical features used to describe a location on the map if not given the exact location
The first step to development is to survey the property in order to document and draw the bounds and land surface shapes. The property will be represented by various geometry elements such as points, lines, arcs, circles, and other defined geometry shapes. Surveyors use scope on tripods witch use projection of line Referenced point on a stick in order to measure the variations of the heights on the ground. This tool uses various angel theorems and postulates to find location of property boundaries, property corners, utilities and building layouts on the property. The surveyor uses the data collected to draw the property layout on a 36”x 24”sheet of paper.
Castle, Gilbert H. GIS in Real Estate: Integrating, Analyzing, and Presenting Locational Information, Appraisal Institute, 1998.
Gentrification is also eroding small business in many neighbourhoods. In low-income areas, there tends to be more independent economic activity as local residents start small businesses close to where they live. At the moment, these businesses face multiple threats. Rapid demographic changes are narrowing the customer bases of neighbourhood businesses, and increased property values are making these businesses less sustainable. Stephen Fowler, the owner of the ‘Monkey’s Paw’ bookstore that recently moved from Little Portugal to Bloordale, says that his store’s rent tripled after the building was sold to a new owner. He notes that “little diner[s], or little junk store[s], those things are all getting priced out, because all of a sudden there
Google maps an application that helps you to find any place in the world because it provides you with a map.
Let the prospect imagine the value of your product without price involved. Close.io CEO and Co-founder Steli Efti suggests asking the potential customer the following questions:
The research question that I would like to ask about gentrification in small businesses are can small businesses survive in Fulton Mall? And is the process of gentrification a mass eviction?
...veyed to the clients straightforwardly from Organico. We will likewise offer items over the web and well. We will accept our items from supporting suppliers and producers.. We will offer them hold space in our stores and set up our sustenance with the sustenances that our suppliers supply.
Google Places – Google’s free local platform used by consumers to search for local businesses online.
The goods are of a description which the sellers ordinarily supplies in the course of the business.
to do would be identifying specific landmarks of surrounding land or lot. You would note down
...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.