Advertising Analysis

  • Length: 519 words (1.5 double-spaced pages)
  • Rating: Excellent
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document


We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Steve Madden ads usually feature women with absurdly large heads and hourglass bodies which try to force the audience to wonder what the ad is about. One of these odd ads appears in the March/April 2001 issue of Twist Magazine. It features a young woman with a big head helplessly running, as an airplane zooms over her at an abandoned airport. There are three characteristics within the ad that contribute the whole idea that Steve Madden shoes, clothes and accessories will improve your self image.

The main purpose of Steve Madden ads is to suggest to its viewers that they will feel good about themselves by wearing his products. The model’s big head conveys self-esteem and self-pride and she challenges the consumer to look as good as she does. The young woman wears a face of apprehension and is running away from her old self to start her new confident life with Steve Madden products. The sleek black leather jacket on top of a sexy white shirt, short enough to reveal her stomach and curvaceous hips together with her tight low rider blue jeans, black pointy high boots, and trendy black bag complete her fashionable outfit. The embellished woman’s physique is aimed to appeal to women and girls between the ages of 16 through 25 in search of funky, hip, sexy clothes.

Steve Madden likes to think of his clothes of as being distinctive and he illustrates his idea by setting an abandoned airport as the background for the ad. There is not a body in sight as the model runs across the old gum stained pavement. This calls attention to the idea that by wearing Steve Madden buyers isolate themselves from everyone else. She is too proud and conceited and cannot imagine being compared to anyone else.

The Steve Madden logo in the ad also contributes to the main idea of the ad. It could have been anywhere on the page, why the sky? . Steve Madden ads always have their logos imprinted on the sky to imply that the “sky is the limit” with Steve madden products (Liza).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

How to Cite this Page

MLA Citation:
"Advertising Analysis." 123HelpMe.com. 23 Jun 2018
    <https://www.123helpme.com/view.asp?id=125423>.
Title Length Color Rating  
Analysis of McDonald’s Corporation Advertising Essay example - Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce....   [tags: Advertising] 1431 words
(4.1 pages)
Strong Essays [preview]
Intertextual Analysis of Rhetorical Devices in Advertising Essay - Introduction Advertising is a prominent genre in virtually all contemporary societies. It is closely connected with social economy, enterprise development, market exploitation, foreign trade and people’s daily life. It is ubiquitous and widely disseminated through newspapers, magazines, journals, television, radios, posters, etc. We may be often annoyed by advertisements, however, sometimes we may find them exceedingly useful. Anyway, advertisements have played and are playing an important role in this commercial era....   [tags: Advertising, Memetic Approach]
:: 24 Works Cited
1895 words
(5.4 pages)
Powerful Essays [preview]
Essay on The Effect of Ethics in Advertising on Consumers - The sun is shining and there are palm trees in the distance. A vast beach stretches until the cerulean water washes over the shore. A man is sitting in a beach chair, sipping a beer, while being fanned by multiple woman in string bikinis. The faint sound of crashing waves is in the background. He looks at the camera, and says, “Life is cool.” Then the logo of a popular brand of beer appears on the screen. This television ad for a popular beer is the perfect example of advertising puffery. It exaggerates what will really happen if you drink their brand of beer (AdContexual)....   [tags: Advertising, social commentary, analysis]
:: 10 Works Cited
1976 words
(5.6 pages)
Powerful Essays [preview]
Essay Advertising Analysis - Advertising Analysis Advertising is constant. Wherever you are and whatever you are doing, you will be bombarded with advertising; it's commonly accepted that the media (a collective term for film, radio. television, music, the printed press [ i.e. newspapers and magazines] and now, the Internet) is a key part of our modern day lives. The media is largely funded by advertising, because companies will pay large sums of money to reach the huge audiences of the media; and so, every time you turn on the television, tune it to the radio, open a magazine or newspaper, watch a film or connect to the Internet, you will more than likely see advertising....   [tags: Papers] 2597 words
(7.4 pages)
Powerful Essays [preview]
Advertising Analysis Essay - Missing Appendix/Ads Advertising Theory and Practice ASSESMENT 1 Advertising analysis The message of the Ad Background The ad campaign by OPSM is selling contact lenses, but more so informing potential customers of the ability to have a free comfort trial. The magazine ad (appendix A) is 1/3 page size placed on consecutive pages creating a flowing story style. The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file....   [tags: Business Marketing] 1714 words
(4.9 pages)
Strong Essays [preview]
Advertising Analysis Essay - Advertising Analysis Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to....   [tags: Papers] 729 words
(2.1 pages)
Good Essays [preview]
Advertising Analysis Essay - Advertising Analysis This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so. The commercial begins with Latino rap music playing in the background, as a man drives up in a 62 chevy low rider convertible. This car is the paramount of ghetto style enhancement. As he pulls up it is impossible not to notice his car’s insanely high-powered hydraulics. This car is classic and one can tell its worth by it expensive paint job alone....   [tags: Ad Advertisement Commercial Essays] 1327 words
(3.8 pages)
Strong Essays [preview]
Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advertising - Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advertising In the arena of advertising in modern Western society, the consumer can become numb from over-saturation. Advertising stretches over all forms of media, with independence that critic Judith Williamson says intentionally reflects our own human reality (Lord, 263). Advertising becomes a natural presence for consumers; it overwhelms us until we stop trying to understand and decode the images and slogans presented to us. In "The Rhetoric of the Image", critic Roland Barthes uses particular advertising images as dissection models to systematically extract the meaning of cultural codes....   [tags: Advertising Media Commericals Essays] 2642 words
(7.5 pages)
Powerful Essays [preview]
Essay on Advertising Analysis - We see them in the subways, bus stops, magazines, and television, but what do they mean. How do they manage to catch our attention. Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko). Steve Madden ads usually feature women with absurdly large heads and hourglass bodies which try to force the audience to wonder what the ad is about. One of these odd ads appears in the March/April 2001 issue of Twist Magazine....   [tags: Adverts, Advertisements] 519 words
(1.5 pages)
Strong Essays [preview]
Analysis of an Advertising Campaign Essay - Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity....   [tags: Papers] 2004 words
(5.7 pages)
Powerful Essays [preview]

Related Searches




Steve Madden’s use of the airplane flying across the model’s head are to let his consumers know that the only thing to stop them from accomplishing the look they have in mind is the limit the set upon themselves. Steve Madden will help its buyers attain the appearance they have always envisioned.

Furthermore, it can be said, in Bertrand Russell’s words that “Good advertisements will either make the audience envious of the lifestyle being advertised, or will generate within the audience the desire to be envied by others” (Harris). Many advertisers aren’t as successful but Steve Madden manages to persuade his buyers to buy his products through his eccentric ads.


Bibliography:
Twist Magazine march/april 2001


Return to 123HelpMe.com