The Importance of Effective Communication for a Business to Achieve its Objectives

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The Importance of Effective Communication for a Business to Achieve its Objectives

Effective communication within a business is the ability for that

business to communicate clearly and efficiently with any one of its

associated stakeholders. Inefficient communication can be a result of

the use of a wrong communication channel for the purpose, noise

interfering with the message, or inability's with the company

personnel making the communication. Effective communication can

motivate, improve relations and ultimately return greater dividends in

the long run.

Customers are a very important stakeholder to communicate with. In a

market let, or asset let company, direct customers, and the customers

which make up a market needed to be communicated with effectively in

order for market trends to be discovered. Knowing what's popular, or

what might soon be within a market could give a company a vital lead

over its competitors. Market research in the form of surveys may be

used to achieve this. After sales communication with existing

customers is also very important. In a market where people are loyal

to brands, or infrequently change companies, such as with bank

accounts, keeping customers happy will help ensure that a company

keeps that customer. The price of communicating is likely to be far

less than the loss of customers. Many different channels may be used

to achieve this, including letters, telephone calls and

advertisements.

"Employees are a companies greatest asset" and keeping these assets

means making sure that they are motivated and satisfied in their job.

Monitoring this and making sure that it is the case depends on

effective communication between employees and their managers.

Employee's need to feel as though they can speak to their managers

with any problems they may have, and so a correct channel of

communication needs to be selected and implemented for this. Face to

face would often be the best method. Removing any hygiene factors from

an employee's job through effective communication will help ensure

that they are motivate, which will lead to greater motivation, and

greater productivity.

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