The Importance of Effective Communication for a Business to Achieve its Objectives
Effective communication within a business is the ability for that
business to communicate clearly and efficiently with any one of its
associated stakeholders. Inefficient communication can be a result of
the use of a wrong communication channel for the purpose, noise
interfering with the message, or inability's with the company
personnel making the communication. Effective communication can
motivate, improve relations and ultimately return greater dividends in
the long run.
Customers are a very important stakeholder to communicate with. In a
market let, or asset let company, direct customers, and the customers
which make up a market needed to be communicated with effectively in
order for market trends to be discovered. Knowing what's popular, or
what might soon be within a market could give a company a vital lead
over its competitors. Market research in the form of surveys may be
used to achieve this. After sales communication with existing
customers is also very important. In a market where people are loyal
to brands, or infrequently change companies, such as with bank
accounts, keeping customers happy will help ensure that a company
keeps that customer. The price of communicating is likely to be far
less than the loss of customers. Many different channels may be used
to achieve this, including letters, telephone calls and
advertisements.
"Employees are a companies greatest asset" and keeping these assets
means making sure that they are motivated and satisfied in their job.
Monitoring this and making sure that it is the case depends on
effective communication between employees and their managers.
Employee's need to feel as though they can speak to their managers
with any problems they may have, and so a correct channel of
communication needs to be selected and implemented for this. Face to
face would often be the best method. Removing any hygiene factors from
an employee's job through effective communication will help ensure
that they are motivate, which will lead to greater motivation, and
greater productivity.
It is not enough to have the business vision, or the degrees, or the money to run the business. It also is not enough to be the biggest, wisest, much less the loudest. In order to succeed in business you need to also have a group of people within your management and employees who you can trust. People who are working with you and without fear to tell you the truth and to work together. Communication is a most in any business. There are many communication barriers businesses have to overcome to succeed, especially in this digital era when even a home business can become global. We communicate all the time from the moment we wake up to the second we go to sleep. Nothing happens without communication, not in our lives and not in any business. In business we have meetings, phone and video conferences, we email, instant message, text, to mention a few and through it we need to overcome noise, cultural differences, any role conflicts that may exist, biases and any misinterpretation (Richards, n.d.). In a study perform in 2014 at the Beihang University, in Beijing, China, in regards to effective communication and the impact it created on learning performance we can see how important effective communication is. The conclusion of the study showed that effective communication created a positive classroom impact improving learning performance. It advised the college administrators to promote effective communication amongst
Communication skills also give you an important competitive advantage in the job market. As an effective communicator, you will be more valuable to your company as well, because good communication skills help companies in many ways: building closer ties with important communities in the marketplace; influencing conversations, perceptions, and trends; “humanizing” otherwise impersonal business organizations; solving problems in less time; making better decisions; increasing productivity; smoothing out work flows; creating more compelling promotional messages; and enhancing professional images and company brands. 2.
Communication is an essential component for effective leadership and management. Without it, the organization will struggle carry out their mission. Simply communicating is not enough. Effective communication hinges on the clarity of the message. As Popovic and Hocenski (2009) stated, a “Leader must be able to communicate clearly to others in a language that they can understand on all levels in an organization, from the most unskilled worker through to the Chief Executive” (pp. 15-16). There are a lot of elements that can affect one’s ability to accomplish that. A small, but distinctly important, few are discussed in the following paragraphs.
It’s critical to know your customers as much as possible. The business need to recognize the customer at every contact point, no matter which product line is involved. The business may also want to apply the principles of one-to-one marketing to create better relationships with your channel members and other intermediaries in your demand chain and to always stay in contact with them. The company must be able to gather all the information they can about their current customers, including their buying patterns, likes, and
Communication is something that every body use on a daily base. It is important to communicate effectively to overcome barriers that let the message that is sent be received successfully. Effective communication is a critical component of the business structure. Managers in an organization communicate even more then a standard employee or other staff members. They communicate with employees, executives, customers etc. With effective communication a manager is able to build a maximum level of relationship with customers and a certain
Communication is the first medium for dealing with the customers and is the most important one. Communication styles
Effective Communication Having effective communication skills is essential when processing customer complaints. Customers can be internal and external to an organisation–they can be people from a range of social, cultural or ethnic backgrounds and people with varying physical and mental abilities. Sometimes customers can appear unwell or emotionally distressed which may be the reason for their distress or anger. Effective communication means: Giving customers your full attention.
working conditions, and salary are hygiene factors rather than motivators. According to the theory, the absence of hygiene factors. can create job dissatisfaction, but their presence does not motivate. or create a satisfaction. In contrast, he determined from the data that the motivators were.
Clear communication Communication should consist of several things to make sure information is perceived effectiveness. According to the 7 Cs, communication needs to be clear, concise, concrete, correct, coherent, complete and courteous (Mindtools, 2018). However, there are various forms management can use to make sure the information they give the human capital is clear.
Effective communication takes place if the chosen method works correctly for the situation the business and the receiver are in. For example, Ikea may not choose to advertise on the television that they have a product in stock which one customer was asking after because it is not guaranteed that the customer will watch that particular channel, so the best way to inform them is by phoning them directly to ensure that they have received the message clearly.
Communication plays a vital role in the working of any business. Organizations have to communicate to carry out their business activities. Organizations cannot meet their goals unless they have effective communication. In any business activity manager is a key player and the triumph of any organization depends on the relationship between manager and his subordinates. Communication is a ribbon, which binds the management and its official together. It is very obligatory for the success and excellent performance of any organization.
One’s career, school life, and even socializing are affected by communication. If you do not know how to communicate, you probably do not have many friends. Communication has been used since the days of the cavemen. When the cavemen learned to communicate they greatly increased their hunting potential. When they learned to communicate on the hunt and before the hunt, they caught much more game then when they were just randomly running after the animals with spears. In school, if teachers and students could not communicate well, how would anything ever get done? In a business, communication is the most important ingredient. Working at a corporation at a higher level, you deal with hundreds of important emails, meetings, phone calls, and other forms of communicating with your co-workers.
Communication is the top quality that employers look for. Effective business communication starts by asking the right questions to understand the customer’s needs and wants to be able to recommend a product or service customized to the customer. One good tip would be to speak, pause, and listen. Communicate what you need and then pause to let the recipient process and respond to the information. With an average of 1800 messages being sent by workers through memos, telephone, email, faxes, and face to face, it is important to listen and pay attention to the recipient and send your information clearly. All in all, to be effective in business communication you need to be clear, brief, focused, and comm...
Communication is one of the most important factors in our lives. It dictates the relationships formed with the individuals in personal and professional lives. Effective communication provides a foundation for trust and respect to grow. It also helps better understand a person and the context of the conversation. Individuals often believe that their communication skills are much better than what they actually are. Communication appears effortless; however, much of what two people discuss gets misunderstood, thus leading to conflicts and distress. To communicate effectively, one must understand the emotion behind the information being said. Knowing how to communicate effectively can improve relationships one has at home, work and in social affairs. Understanding communication skills such as; listening, non-verbal communication and managing stress can help better the relationships one has with others.
As in all aspects of personal and professional life, having effective communication is a key element of success. Effective communication can benefit your relationships with people. By conveying your message and integrating them as a member of the team and not just a subordinate leads to better production. By effectively communicating you can clearly define job responsibilities and expectations. The better you are able to communicate the less likely organizational turnover of personnel will occur. Supervisors and leaders in the professional workplace find that the most important factor in advancement and retain ability is effective communication. Senior level executives and human resources managers are stressing the importance of communication and providing more training for mid-level management. Emphasis is placed on communication being clear by being transmitted strongly.