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UFC Media Strategy Essay example

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Introduction
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.).
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
The connection between social media and relationship marketing cannot be disregarded. This is because in the modern world that we are in now a sporting organisation can use social media to launch a well-coordinated campaign with the click of a button. Whereas, many years ago in order have a success relationship marketing a huge amount of labour, money and time were needed. Due to social media still being considered to be in the early stages, a lot of sporting organisation has not fully incorporate it into their marketing strategy in order to gain maxim potential that these powerful tools can offer. Most sporting organisation needs a better understanding of the background of social media which will potentially allow for strategies to be implemen...


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....latimes.com/la-me-fight,0,2541299.story
Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial marketing, Vol 19, Issue: 2, 99-113.
Radmanovich, M. (2012). A Social Media Plan for the Ultimate Fighting. UNLV Libaries, 16.
SNEL, A. (2013, 8 12). UFC plots aggressive path to expand global empire. Retrieved 8 13, 2013, from Review Journal: http://www.reviewjournal.com/sports/mma-ufc/ufc-plots-aggressive-path-expand-global-empire
UFC. (n.p.). The Sport. Retrieved 8 11, 2013, from UFC: http://www.ufc.com/discover/sport
UFC. (n.p.). UFC. Retrieved 8 12, 2013, from UFC: http://www.ufc.com/discover/ufc
Venetianmacao. (n.p.). Stars Aligned for UFC®MACAO: FRANKLIN vs. LE. Retrieved 8 12, 2013, from venetianmacao: http://www.venetianmacao.com/Press_Club/Stars_Aligned_for_UFC_Macao_Franklin_vs_Le/



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