the league for $2 million in 2001 and invested $44 million along the way (CNBC Originals, 2009). Today, according to the organization’s website, they are the fastest growing sports organization in the world (UFC.com). The UFC is operated under the Zuffa, LLC brand, and their global outreach can be rivaled by the major professional sports leagues in the United States. ”UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world, broadcasts in over 149
Mixed Martial Arts: A Controversial New Breed of Sport "In its December 6, 2006 profile on Ultimate Fighting, USA Today writer Marco della Cava states, ‘Football and baseball may be American pastimes, but for a high-tech generation weaned on immediacy, such sporadic action doesn't compare with UFC's short and definitive flurries of violence’" (Dallas-Based Fight Company Enters the Cage). According to an editorial in Market Wire, Mixed Martial Arts (MMA), commonly recognized as cage fighting, is
Mixed Martial Arts (MMA) is new to many states and is an evolving sport in many aspects. The combination of mixed martial arts being relatively new in the country and the physical nature of the sport opens a window for many legal issues to arise. There are two areas of law that we at MMA Fantasy Sports Alliance want to focus on. Consisting of the U.S. Trademark Law under the Lanham Act pertaining to the Mixed Martial Arts Industry, and the potential legal issues regarding the healthy well being of
Introduction Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies. Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.). For the sport industry, social