XFL: Excitement or Excuse Football is something as American as apple pie. It is thought of as gritty, physical, and all around fun just as most Americans like to be thought of. For decades the NFL has dominated the world of football. However, Vince McMahon, the founder of the WWF, has introduced a new and controversial professional football league called the XFL. Much of the controversy is about whether the XFL is a force to be reckoned with or just another of McMahon’s clever marketing ploys. Although
XFL – What the Hell? Vince McMahon is at it again. Vince McMahon, the head of the World Wrestling Federation, is trying to work his marketing wizardry by establishing a new professional football league, the XFL. This extreme football league with all-access media coverage, hard-hitting action, and fast-paced wide-open offense is supposed to be the next great entertainment frenzy. I, for one, think this league will be flop after a season or two for many reasons such as lack of fan interest
Sports Marketing I have choosen to use th XFL as a marketing vehicle for my energy/supplement bar. The XFL has been able to position itself as a fast paced hardcore football league. The nature of the leage would compliment the nature of my product in that people will assosiate my product with the action on the field. The league is focusing on a younger active audience and that is the same target market that I am looking to reach with my product. The high awareness and anticipation for
Fear Factor was created based on the MTV show Jackass. Fear factor takes the basic concept of Jackass and adds different twists, not to mention money, to gain viewers and participants. Another example of television imitation is the NFL versus the XFL. NFL promised that viewers would see more violence and more cheerleaders’ breasts. However, I have mixed feelings on this particular topic. Yes, I feel that reality television can be degrading, humiliating, and even desensitizing, but I also believe
Reality of Fiction Maybe you want to eat worm-based cakes, or fish eyeballs, or even jump off of a building-- but through the television glass, even the scariest of moments of reality can be entertaining. In the article “Reality Television: Oxymoron,” George F. Will speaks about television desensitizing people to important issues. Many shows broadcast are very violent, causing a domino effect resulting in darker and darker shows designed to compete. George F. Will agrees; reality television is more
instant replay at each seat. Several indoor football leagues have started all over the country, where they play with walls and 50 yards. The owner of the World Wrestling Federation (WWF) is expected to open a tough football league in 2001 called the XFL.
Introduction- An antitrust violation happens when a professional sports league such as the MLB,NFL,NBA, OR NHL have an agreement to effect such things as raising the price of something, lowering an output, or holding onto an output which effects the customer of the product. When a league controls a market it also controls how the customer will have to purchase the product and how much it will cost. (Ross 2001) Summary of the article – The researcher chose to analyze an area where the monopoly sport
Under Armour Incorporated Jake Montalbano August 1, 2014 MGT 111 – Summer 2014 Prof. Robin James Company Introduction Under Armour is being selected because it is becoming a bigger and bigger player in the sports apparel and equipment industry. It is quickly gaining more notoriety and market share in the sporting world as they compete with Nike to be top American sporting company. Company Overview Under Armour was started in 1996 by Kevin Plank. Plank was a fullback and special teams captain