Toys R Us is the world's largest children's specialty retailer. The company operates toy stores throughout the world and is publicly traded on the New York Stock Exchange. In this paper I will give a brief company history, cite where the competitive environment is coming from, strategies that were attempted, and where they stand today. Toys R Us founder Charles Lazarus opened the first Toys R Us store in Rockville in 1957. The company went public in 1978 and evolved into a powerful international
Growing up as a kid was simple. Dolls, Legos, and Power Wheels were the ideal toys for my friends and me. The sound of going to Toys “R” Us was always appealing to us. Toys “R” Us is a huge store full of toys and baby products that would excite anyone of all ages. It is the world’s leading company for toy and baby products. Products are sold in over 880 Toys “R” Us and Babies “R”: Us stores in the United States and Puerto Rico, and in more than 780 international stores (Toysrusinc.com, 2017)
chairman. In 2005 Bail capital Partners LLC, Kohlberg Kravis Roberts & Co and Vornado Realty Trust purchased Toys “R” Us, Inc. for $6.6 billion. Toys “R” Us has a strong mission statement that states, “At Toys “R”Us, we love kids. Since the company’s founding more than 65 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner