Tanishq: Positioning to capture Indian Women’s Hearts Industry Overview: i. India is the largest consumer of gold in the world to be followed by China and Japan. India is emerging as world's largest trading centre of this commodity with a target of US$ 16 bn. set for 2010. ii. Placed against targets to achieve 65 percent of the international market by 2010, India’s gem and jewellery industry has registered an impressive 21.33 percent growth in exports iii. India dominates the world’s cut
communicating Tanishq as luxury brand for Elites. Tanishq has leverage on the popularity of Indian Movie Actors like Amitabh & Jaya Bhachan, Deepika Padukone, etc and they are their brand ambassadors and has made jewellery for Epic Movies based on Royal families. Despite this, the elites are not seen adorning Tanishq jewellery on their wedding, engagement, reception, red carpet events, award functions. A new trend has emerged where famous fashion designers like Sabyasachi,
Indian Jewellery Industry: Market Structure: The jewellary sector in India is highly-fragmented and unorganized. Mostly it is dominated by family-owned operations. The family-owned businesses cover around 96% of the gems and jewellery industry. But, now more organized players have been entering the industry . The following categories of products are provided by this sector which can be further segmented into diamonds, coloured stones (precious, semi-precious and synthetic), studded jewellery, costume
Similarly Tanishq Abraham and Aelita Andre have both displayed gifted characteristics at an early age of their childhood which is what brought them to become child prodigies. Most would theorize child prodigies to become the way they are from intense studying or being
Retail comes from the French word retailer, which refers to "cutting off, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, paring”. Retail is the final stage of any economic activity. By virtue of this fact, retail occupies an important place in the world economy. According to Philip Kotler, Retailing includes all the activities involved in selling