Silicon Valley, land of riches and of millionaires, archetype of the California Dream. This is the promise and the dream of technology. Mandel suggests that "Silicon Valley has joined the pantheon of mythic places-the first addition in more than fifty years" (285). A female engineer at Hewlett Packard states that "When [she] moved here, there were orchards all around, and now there are integrated-circuit manufacturing plants all around... that's been the thrill, because I've been a part of it, and
Brief History of the Valley The Silicon Valley area became a major manufacturing power after World War II. The Cold War furthered this development, as industries involved in defense, aerospace, steel, oil, automobiles, and so on prospered (Hossfeld 405-406). The high-technology industry began in the laboratories of corporations such as Bell Laboratories, American Telephone and Telegraph, Fairchild Camera and Instrument, and General Electric during this Cold War era (Bacon, “Organizing”). Employment
over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents
The plane's banner referred to Apple's recent announcement that it will now accept iPods for free recycling at all of its stores in exchange for 10 percent off the purchase of a new iPod. Until June, organizations like the CTBC and the Silicon Valley Toxics Coalition (SVTC) roundly denounced Apple for charging $100 to replace the battery in its highly successful mp3 players. While Apple's latest attempt was seen as a small step toward greener pastures, it didn't assuage activist concerns. "We're
aspects of the world; therefore , corporate social responsibility is the obligation of these global companies. In the process of operating business, the corporations would use the resource from society. For instance, U.S government build up the silicon valley to encourage the development of high-technology corporation ,such as Apple Inc. and Intel, and attract the related professionals to participate in this field. (Rogers and Judith K.,1984) There is the other reason that makes us believe that corporate
Big Fish in a Small Pond While living in Costa Rica last summer I was introduced to a new culture and way of life. The national slogan, “Puravida,” was the daily greeting while riding my bike down the dirt rode into town for Spanish class. The country’s belief in “Puravida” translated - ‘pure life’ is one component that makes Costa Rica distinct in this ever-globalizing world. In the small town I lived the people would work for a day, fishing or tour-guiding, and spend the next three days off