"Do Ahmadis deserve to live in Pakistan?"-Critique Yasser Latif Hamdani is a prolific, young writer and an ardent lawyer based in Lahore, Pakistan. In 1998, he went to Rutgers University, New Jersey, USA, for his graduation before moving to Punjab University for his further education. He has authored "Jinnah; Myth and Reality," in which he argues that Jinnah, the founder of Pakistan, wanted Pakistan to be a secular democratic state. As a lawyer, Hamdani has contested several public interest cases
ADVERTISEMENTS & SPORTS Women face discrimination in different spheres of society and the feminist movements across the globe have fought tooth and nail against this. Sports is one such sphere where women are slowly coming up and are aiming to be at par with men. Nicole Hoevertsz at the UN: “Sport can help break down barriers and challenge gender norms”1. Olympics, the biggest sports event has seen gradual increase in women participation which reached to 45% in Rio 2016 Olympics2. Such a positive
Problem Background: In today’s cut throat competition among business competitors, the knowledge about consumer behavior is the first step toward an effective and successful competitive strategy. The study of consumer behavior is necessary for companies to get the knowledge about their target market. It helps them to gather knowledge about the consumer that how they behave, what process they follow to make a decision and what influences them in making a decision. In today’s era, consumers are bombarded
Celebrity Endorsement: An Analysis on Television Commercials in India Indian Culture: India is a country which has a very strong culture. The culture is been shaped through long history. Though India is diverse in cultural practices, languages, customs, but it is traditionally very strong and strict. Cultural values that prevail in India are joint family, dependence on parents, respect elders; arrange marriages, male dominance, devotion, religion, etc. Indian Celebrities: {draw:frame} India