The video advertisement Rewind the Future, begins by showing an overweight man lying motionless on an operating room table with an oxygen mask over his mouth, at this point it is the only device controlling his existence. The nurses and doctors at the scene inform each other, or rather the audience, that the patient, who weighs 300 pounds, had a heart attack at the age of 32 years young. The physical appearance of the man and the seriousness of the setting set the intensity and significance of the
Direct-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary
On May 19, 1983 an advertisement for the pain reliever Rufen was broadcasted on television. Starting the debate whether or not drug manufactures should be able to advertise their product to the consumer. Although drug advertisements have become a common part of the average TV commercial brake. The debate still rages on with doctors, consumers and drug manufactures arguing whether or not this should continue. Lately many doctors have been speaking out against direct to consumer drug advertising. The