BENEFITS AND RISKS OF PRODUCT LINE EXTENSION Rapidly developing technologies, changing trends and societal norms affect not only individual’s lives, but also businesses and markets. In the market, most companies are seeking solutions to catch the market’s current trends to reach the people, or at least to survive. These solutions could be varied. They may be related to public relations, promotions, advertising, or they could be product-based or brand-based strategies. One of the product-based strategies
supplementary services for each of those core products, nothing which are facilitating and which are supporting. In what respects do any of these and their respective value differ from those offered by a leading competitor? The firm I selected for the exercise is Joseph Anthony Bespoke. The company is a bespoke suit maker based in old theatre lane in Claremont. The main competition in this market is Parker & Co. (www.parkerco.com.au) The core product or “basic benefit the customer is buying” (Lovelock
The Technological Environment Invacare Corporation is the leading manufacturer and distributor of non-acute health care products. The company designs, manufactures and distributes an extensive line of health care products for the non-acute care environment, including the home health care, retail and extended care markets. Invacare continuously revises and expands its product lines to meet changing market demands and currently offers over 25,000 home health care and medical equipment provider locations
preferences are changing and the [fast-food] industry need to be able to adapt to them. There is a huge opportunity to develop new products that appeal to the health conscious customer. To be more specific, they need to develop new products that appeal to young, health conscious women. Because consumer tastes are changing there is an opportunity to develop new healthier product lines that appeal to the new tastes of consumers that satisfied their tastes.
over 12 countries. With Germany and the United States being the top two target countries, BMW has established their products as a combination of luxury, safety, and comfort with product lines to suit all styles of living. Revenues have been increasing each year since before 1996 with profits coming from product line of automobiles and motorcycles. In 2001, BMW came out with a new product group, the Mini. The Mini also contributed to the revenue increase in 2001. BMW has current developments in their
market was shrinking „» large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect) Consumer analysis - only 41% of households had color TV „» 80% of urban, 28% of rural „» Low-end market is not a viable long-term. But overall market was still expanding. - Buying power: expanding both high-ends and low-ends - Tendency that first image of a product lasted long in the eyes of the consumer. „» the reason
Business Analysis of Black and Decker 1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment
selling clothing and related gear tailored specifically for people who enjoyed the outdoors. Products including boots, clothing, canoes, fly reels, tents and camping gear became the cornerstone of the company. Bean stated, ”I attribute our success to the fact that, to the best of my judgment, every article we offer for sale is practical for the purpose for which we recommend it.” (1)The company sold products through both the store in Maine, and through a growing store catalog. Bean retained active
were to keep his A&P budget the same as last years, he would save $32MM over the managers’ projections. Therefore, one solution could be to effectively use the strengths of the product lines and the A&P dollars by consolidating his sub-divisions. Analysis: Comparing the contributions and costs of the three product lines OM, LR and NP as a percentage of the total division’s numbers for the three years can give a detailed picture on the successes and failures of each sub-division, their strengths
compete with local retailers One Shakti for every for every 5 villages, large room for growth Government barriers, different for every region Language barriers, many different dialects Compete across a large variety of product lines (HLL), In contrast Have smaller product variety (Shaktis) Very rural Area Bad infrastructure Differing social norms with relation to Women and their role in society Micro Credit Different based on location -----Internal Analysis • HHL o Need to develop Shaktis
Imagine a multi-billion dollar company with a vision to be a full-service investments firm. The firm acquires a company in hopes of increasing the bottom line; however, the acquisition only places tremendous resource burdens on the company. This scenario became a reality for Conseco, a leading source of insurance, investment and lending products. In 1998, Conseco purchased Green Tree Financial Corporation (Green Tree), a company providing various financial services. Conseco had intended for Green
Focus C. Beware of Brand Inflation D. Expand the Business III. Advertising the Brand Name A. Logo Sizes B. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Lines IV. Brand-Building A. Build Brand without Mass Media 1. Let Brand Strategy Drive the Business Strategy 2. Clarify the Brand’s Identity 3. Create Brand Visibility
doesn’t sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands’ L’Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L’Oreal needs to decide if it would like to introduce Garneir product lines such as the Synergie skin care line and the Belle Couleur permanent hair colorants line into the Netherlands
Facility FMC Corporation’s Green River facility is a large organization with many different product lines that cater to many different customers. The industry it serves is the chemical industry. With over 1,000 employees, they service over 100 customers with several different product lines. The Aberdeen facility on the other hand, has only 100 employees who service to only one customer with a single product. The Aberdeen facility, although small in numbers, has proven to be successful in growth and
describe corporate behavior. The five forces are: · The threat of new entrants into an industry or a market served by a specific company. · The bargaining power of suppliers. · The bargaining power of customers. · Threat of substitute products or services. · The intensity of the rivalry among existing firms. Each of these topics is treated separately in the discussion that follows. The threat of new entrants The ease with which firms can enter into a new market or industry is a critical
Goes Astray In China Amway is a multi-level marketing (MLM, also known as network marketing) company founded in 1959. The company's name is an abbreviation of "American Way. Its product lines include personal care products, jewelry, dietary supplements, water purifiers, air purifiers and cosmetics as well as other products from top brands. Amway is one of the largest international direct selling companies and entered China in 1995. Their entry into the Chinese market resulted in big profits and
educational and government institutions. The company’s financial success can be attributed to their innovative products and marketing techniques that stress the importance that computers should "just work". During the last thirty-two years Apple has had its share of ups and downs, this essay will focus on major events from the company’s history, current events and their most significant products. ←Thesis goes here → History The company started April 1, 1976 with Steve Jobs and Steve Wozniak. Charismatic
specializing in the value-added rice industry that has been a family owned operation for five generations. F&P Gruppo’s Gallo brand name and signature rooster logo is consistently utilized across all product lines and markets. F&P Gruppo has extensive international operations and its products are sold throughout Europe and South America. Wholly owned subsidiaries and production facilities are located in Argentina, Italy, Germany, and Uruguay. Additionally, F&P Gruppo also has wholly owned
IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors. IBM has created the image ¡§Solutions for a Little World¡¨. Its products and components
extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate