Corporation, Inc., American Retail founded in 1902 by James Cash Penney and today got in to in marketing apparel, house materials, jewelry, cosmetics, and cookware. He started selling his products in old western towns because that’s where he knew he could make more money. The company was called J.C. Penney Stores Company from 1913 to 1924, when it was reincorporated as J.C. Penney Co. Its present name was adopted in 1968. In the early 21st century the company operated roughly 1,000 stores in the