Marketing Assignment Product The product I am going to design and develop is a brand extension of REEBOK. I am going to design and develop a REEBOK. Mini-disc player. It will aim at 18-26 year olds. I have chosen this certain age group because of the research carried out. From my research I can conclude that the age groups are interested in owning a mini disk player because of many reasons e.g. style, size, price etc. I have chosen REEBOK. because they are quite popular among the target market
ATRAC: Adaptive Transform Acoustic Coding for MiniDisc Abstract -------- ATRAC is an audio coding system based on psychoacoustic principles. The input signal is divided into three subbands which are then transformed into the frequency domain using a variable block length. Transform coefficients are grouped into nonuniform bands to reflect the human auditory system, and then quantized on the basis of dynamic sensitivity and masking characteristics. ATRAC compresses compact disc audio
video-cassette 1975 - First home-use video system, the Betamax 1979 - The Walkman 1981 - The electronic camera 1982 - The CD player 1983 - First consumer camcorder 1988 - 8mm format video media 1989 - The 3.5" floppy disk 1992 - The Minidisc media 1993 - Digital video discs (DVDs) and digital video players and digital video players (DVPs) 1995 - CD ROM based dedicated gaming console, Playstation 2000 - Combined gaming console, DVD player and Internet browser, Playstation
[on-line]. Available http://www. duke.edu/~bdk3/mp3.html Tom, diederich. Recording industry group sues over MP3 [on-line]. Available http://computer. idg.net/crd_fast_70587.html No Author on the site. March 1 2000. Sony harnesses the Internet with minidisc walkman player/recourders [on-line]. Available http://www.sel.sony.com/SEL/corpcomm/news/consumer /32.html Brad, King. Apr. 24, 2000 Despite 'Piracy,' CD Sales Up [on-line]. Available http://www. wired.com/news/business/0,1367,35848,00.html
Develop and describe a technology lifecycle model (including the time and cost of development, the amount of time to recover the cost, and return on investment (profit) based on the development costs and risks) and/or product lifecycle model (including timing, marketing measures, and costs associated with the life of a product) for the new technology or application The Development Lifecycle model really depends on the product being developed. If the product is a new product that started out as
INTRODUCTION In 1877, Thomas Edison invented the first Phonograph. This was a device that was capable of producing sound by mechanically etching grooves onto tin foil cylinders. Originally used to playback voices, Edison could have never foreseen the profound effects on his invention would have on musical consciousness (Koenigsberg, 1969). By producing the first sound recording, Edison was essentially catalyzing the reordering of music across time and space. In 1910, the subsequent development of
[Need to modify: copied from thesis Robust and Fault Tolerant Control of CD-players] In 1972 Philips announced a technique to store data on an optical disc. First in 1981 Philips and Sony proposed the Compact Disc Digital Audio standard (CD-DA) which was coded in the so-called Red Book [Philips and Sony Corporation, 1991]. The development of this technique revolutionized the audio world by introducing truly digital technology for the first time. It was in the year 1982 that Philips and Sony launched
The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years
The music industry has changed in more ways than we could imagine. At first we started with artists just selling singles, then it transformed over to people buying albums, and forn then on iTunes started to sell songs for just cents. In the year 2005, Pandora was launched on the Internet and later they created a mobile app. Most of the artist’s music can be found on YouTube. Free downloads has affected this industry as well. The music industry has found many ways to let the fans listen to the music