To begin I will tell the history of Lego. Master carpenter Ole Kirk Kristiansen opens the doors of his business in 1932, in the village of Billund, Denmark. He made stepladders, ironing boards, stools and wooden toys. His son, Godtfred Kirk Christiansen, started to work in the business at the age of 12. In 1934, Ole Kirk Kristiansen Company and his products now adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). After some time, they realized that in Latin the word "LEg GOdt"
Most people can remember playing with Legos at some point in their lives. From 1958-2013, 650 billion Lego bricks were manufactured and sold in 130 countries, making Legos one of the most popular childhood toys. In more recent years, with digital technology on the rise, Lego’s have a become popular subject in video games and movies. The Lego Movie was the first movie centered around Legos to use a fully CGI animation style. While The Lego Movie may at first appear to be an average children's movie
Project LEGO The LEGO Company was originated in 1932 by a Danish joiner and carpenter called Ole Kirk Kristiansen who had begun to make wooden toys. He had established a business that was then later on passed from father to son and today the founder’s grandson Kjeld Kirk Kristianses and his children are the owners of the LEGO Group. LEGO Company is a company which manufactures toys and the LEGO group is a family owned industry. The founder Ole Kirk Kristiansen had taken the first two letter of the
When people hear about Legos they almost always think of those little blocks that kids use along with their imagination and build and create new things. While that’s true, Legos are mainly known for being building blocks, they are also so much more. The Lego company is constantly coming out with new things; building sets with different themes and figurines representing so many different characters and people. Legos are also something that are becoming more culturally diverse as time goes on. There
With all of the designing that was happening in the company, it helped to shrink its profits. Lego City was a popular toy for children but the redesigning shrank the sales and attention the product was once getting. A worker of Lego said it well when he said, “Management was to blame, the same people who were doing crappy products then are making world-class products today” (Greene). Essentially the managers and higher up executives didn’t communication what direction the company should be going
The Lego Movie: A Glimpse into Plato’s Cave Allegory Everything is awesome, everything is cool when you’re a part of a team; everything is awesome, when you’re living in a dream. The lyrics from the theme song in The Lego Movie (McKay, Lord and Miller) captures what it is like to be in a bubble, doing life in our comfort zone. I will examine the correlation between the movie and Plato’s cave allegory by describing the allegory, giving an explanation of the movie and finally making connections
The Blocks of Lego Introduction Some people have wondered how Lego has been going strong for the past 80 years. At the beginning Lego bricks just seemed like another invention that would fail within 10 years, but some people are surprised to see it is worth over $5 billion today. Though Lego has a ton of sets, Lego has an amazing history that will keep on going and still people just neglect it. Lego The beginning. At the start of the company Lego made wood toys until they had an idea to use plastic
Why are Legos so popular and successful? How did the idea Legos come to be? Legos have had a tremendous impact on the world. Legos have provided a way to relieve boredom and use the mind in a creative way. Legos have shown us that kids can improve brain power, develop a creative sense, and develop problem solving skills that will be important for later in life. Legos have been based on other construction toys as it was based on other toys. Legos and other toys go back to the very beginnings of Earth
The Lego movie is the story of a simpleton turned knight-in-shining-armor and co on their journey to the top as they brave life on the run from a benevolent dictator in order to foil his devious plot to freeze the world in his image for all eternity. To make matters worse, pretty much each and every citizen is completely oblivious to the full extent of the chaos that is ensuing. At first glance, life seems all but perfect, but in reality, this could not be further from the truth. Even if this is
Lego’s were originally made as a tool to promote creativity in children, and prompt children to use their time creatively and constructively. Currently LEGO still advertises their products as instruments of creativity. Since their creation however, Lego’s have embraced commercialization, and mass media, departing from their more interchangeable building blocks to more specialized pieces and directions; which is not only hindering the original goal of promoting creativity but it is also bringing
Advertising and Promotion of Lego Lego is a child's plastic construction set for making mechanical models. The name comes from the combination of the Danish "leg godt", which means to "play well." The company believes that play is the essential ingredient in a child's growth and development. It grows the human spirit. It encourages imagination, conceptual thinking and creation. The Lego mission is to nurture the child in each of us, and this means that they actively encourage self-expression
Analysis 5.1 Legal Limitation LEGO won litigation in China that in term of the infringing patent of its brick toy product. The Beijing High People 's Court ruled in favor of LEGO in a court battle which began in 1999. LEGO said it was "the first time that the Chinese legal system has delivered a judgment that confirms copyright protection of industrial design/applied art". This case was related China toy manufacturers which are called Coko based in Chinese city of Tianjin, LEGO also requested Coko to announce
The history behind Lego’s is an interesting story of how they came to be. The Lego was a great idea. The Lego is a fun, imaginative, creative, and educational toy! The story behind these amazing toys is interesting! The Lego goes way back to the great depression too! These bricks are cool to play with! The Lego is a plastic building brick. It was made by Ole Kirk Christiansen in Denmark. The first Legos were actually plastic but had to go back to wood because, the people did not like them. But lets
The Globalization of LEGO: A History and Study Introduction The original Darth Maul minifigure is so rare and sought after because he is only in six sets. This is an example of brilliant marketing by LEGO because it makes the people that want him pay more and buy more LEGO sets. LEGO successfully globalized through the use of growth strategies, innovation strategies, and effective marketing such as this to become one of the world’s biggest toy empires. Background Legos are plastic toys that
In the words of Ole Kirk Christiansen , the founder of LEGO, "only the best is enough." And since then LEGO company have kept their promise by making sure they deliver toys of the best quality. The company has a tolerance of 2/1000 mm for its products. It is ensured that all employees are aware, through the EHS website, of the use of ISO 14001 as the company's policy. Annually, consumers, customers and stakeholders are given EHS performance reports using ISO 14001. The company has utilized ISO 9001
PR created the Lego Builders of Tomorrow campaign to inform parents of the importance of creative play and give them tools to help raise ingenious play for their children’s. With the use of a variety of online media tools, the campaign aimed to create a dialogue with parents about the benefits of creative play and position Lego as a parenting resource in turning children into “Builders of Tomorrow”. Research: The study by the Kaiser Family Foundation (March 2006) stated that Lego found that children
The Lego Movie (Phil Lord and Christopher Miller, USA, 2014) is more than a children’s animated film, it is a film about ideology. It is a film that questions the condition of our existence and the idea that reality is a structured fiction. The Lego Movie’s protagonist must confront his own reality and reshape his existence. The audience is not excluded from participating; The Lego Movie confronts the viewer on their own contribution to societal ideals. The Lego Movie makes us question if we can
‘LEGO’ was taken from the Danish Phrase ‘leg godt’ which had the meaning “play well”. The LEGO group originated in 1932 in Billund, Denmark. The First member of LEGO was Kirk Kristiansen. Today, LEGO is in the possession of the grandchild of Kirk, Kjeld. LEGO started as a wooden toy company. Now, LEGO is famous for the LEGO Brick. It is the foundation of most all of their products. There has been major development specifically on this piece of the pie. As I mentioned LEGO started as a wooden toy
Introduction Our group’s research is on The Lego Group. Founded in 1932 by Ole Kirk Christiansen, Lego is now an iconic brand internationally recognised for its production of Lego brand toys.1 1. Company Description of LEGO 1.1 Nature of LEGO business The company’s principal activity is making and retailing toys. It is a major competitor in the toy industry. Lego produces differently coloured bricks that can interlock with each other to create structures. The bricks are sold in sets consisting the
Lego is well known in about 130 countries and it was founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. (Lego Group, 2015) With the Lego brand being well known throughout the world they facilitate children’s love of creativity and play. If someone was to look on to their website, www.lego.com they will find a wealth