Queensland Golf School of Excellence - Sponsorship Australians pride themselves on their sporting prowess and success and like to think of themselves as sports obsessives. Sport has long played an important social and cultural role in Australia, providing a form of social cement which binds communities and creates broader imagined communities. The commodification of sports has transformed the way in which sociological ideologies within contemporary culture influence involvement in sport. Commodification
1. Introduction Queensland University of Technology (QUT) was founded in 1849 under the name “Brisbane School of Arts” (Kyle, 1999). Over 166 years, QUT now is a government-owned tertiary education institution in Brisbane, Queensland with main office at Gardens Point and two other campuses involving Kelvin Grove and Caboolture (IBISWorld, 2014). The focus of this report is the service product “Master of Business (Marketing)”. It is classified as mental stimulus processing because the service is