Holland America Line A Signature of Excellence This Research project on Holland America Line will cover 3 main topics 1. The Crew -Positions -Training 2. Passengers -Voyagers Taken -Target Passengers 3. Cruise Liners -Ships in the fleet -New Ships The Holland America Line has been in operation for over 140 years and been a leader in the cruise line industry. It controls 3.5% of all passengers and 5.0% of all revenue in the cruise industry, making it one of the top 10 largest cruise brands in
Case Study Of Carnival Corporation The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival
and protect ships, passengers, and the environment it takes a chunk out of the bottom line. Strengths • Brands catering to varied customer segments Carnival has a portfolio of widely recognized cruise brands. The company's portfolio of brands includes: Carnival Cruise Lines, Princess Cruises, Holland America Line, Costa Cruises, P&O cruises (UK), AIDA Cruises, Cunard Line, P&O Cruises Australia, Seabourn Cruise Line and ibero Cruises (phx.corporate-ir.net ). These brands cater to diverse people with
many cruise lines to choose from your sure to find a ship that will cater to your family needs as well as provide the little touches of home. Overall, just like there are hundreds of cities there are also hundreds of cruises ready to set sail on the high seas. You can travel through the EXOTIX jungles of Latin America, sip margaritas in Mexico or battle the DAZZLING snowcaps in Antarctica. Why not start planning now, because all you need is passport, destination and a cruise line. Going on a cruise
What cruise lines are available, and how are they positioned in the market? Explain your answer based on actual evidence and construct a simple perceptual map based on price and quality. 2. What are the primary market segments for cruise lines based on your review of the Web sites? What ships are available within the Carnival Cruise Line, and how are they targeted to each of these segments? 3. What other websites are available for obtaining useful information for how the cruise lines, and their
This financial analysis report examines two high profile competitors, Royal Caribbean International and Carnival Cruise Line, within the cruise industry in order to evaluate company performance and financial health. The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies
By Mia Taylor Greece-based Celestyal Cruises prides itself on a unique ability to showcase “authenticity” in its home country, and in striving to do that exposes travelers not only to popular, bustling ports of call, but also to charming hilltop villages; sleepy, out of the way tavernas; and locally-run businesses that date back generations. With slightly smaller, cozier ships, Celestyal is able to access ports that larger cruise ships cannot – just one of the features that sets this cruise company
com/wiki/Carnival_Cruise_Line_Employment APA CITING: Lewis, T. (n.d.). How to Apply for Employment With Carnival Cruise Lines. Retrieved April 12, 2017, from http://cruises.lovetoknow.com/wiki/Carnival_Cruise_Line_Employment MY THOUGHTS: This article highlight the TECHNICAL PROCESS of hiring, including BOTH DIRECT AND INDIRECT ROUTE FOR THE HIRING PROCESS CONTENT (Rephrased unless have “”): - Two ways of recruiting: Directly with Carnival Cruise Lines or through “Recruitment Partners” - 1. Direct: Applicants can set up and account and
External Environment: Carnival- Leisure/travel market of the tourism industry. According to the Florida- Caribbean Cruise Association, cruise lines see an annual growth year after year. In 2012 the "occupancy percentage exceeded 102% [...] shows continued consumer interest in cruising and an industry where demand continues to outstrip supply" (Mena, 2013). Political: • There are efforts for increased regulation by members of the US Government. Competition from other markets: • This includes hotels
Title The most beautiful cruise trips that fit into everyone's pocket Meta Description Meta: There are many fantastic offers for blue cruise trips. Try to find the best model that will fit both your expectations and in your abilities. Article In the moments when you have many offers for cruise travel in front of you, it is necessary to examine each well and inspect what is their content. Only then you can be sure that for yourself and your loved ones you paid the journey on which all will
Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
I once asked a friend what made Sitmar Cruises special and without missing a beat she replied, “They serve mixed nuts to the last night!” It was that high level of service which distinguished Sitmar among its competitors. Even now, almost thirty years after they merged into Princess Cruises, former passengers still talk of the attention to the small details that made Sitmar unique. Yet, despite its reputation for service and luxury, Sitmar’s origins were very different. Russian-born businessman
FOR IMMEDIATE RELEASE (London, UK) Best River Cruises announces the publication of a Cruise Buyer's Cheat Sheet for individuals looking to take a cruise. The cheat sheet is one of many ways this company assists consumers in finding the right trip when planning a journey by boat. According to Travel Mole, river cruises passengers increased by six percent in 2014, with approximately 139,400 individuals taking part in a cruise in 2014. "Travel Mole also reports that 86 percent of passengers take part
about channels of communication BUT MY LAPTOP WONT LET ME COPY AND PASTE IT!) - DEEANNA Carnival should express the following message to its prospective customers to ensure that this incident is less likely to have a reoccurrence. “Carnival Cruise Lines aims to please our customers by providing a safe, exciting, and new experience aboard our 24 cruise ships. While we ensure a thorough inspection to ensure effective safety systems and adhere to company protocols, there are unexpected incidents that
= According to my suggestion in this case sea routes are getting busier day by day as the number of sailing ships is continuously increasing. Technology advancement has helped large ships to sail at amazing speeds. But with an increase in traffic and speed, the risk of accidents has also increased drastically. Ship collision is a kind of marine accident that results from a ship crashing into a still or floating object. Ship collision cases can be a ship to ship, ship to floating object, ship to
Name: Stefani Raditzky Student ID: 9150207 Course of Study: Travel and Tourism Management (TMM-6th Semester) 1. Description of Main Idea for Research The Caribbean is the world leading cruise destination. Every year approximately 26 million cruise passengers arrivals are registered which are 33% of all cruise travellers. Those big cruise ships that transport the many passengers do not just bring fun and relaxation to the Caribbean islands, but also many negative environmental impacts such as
usually around 360 meters in length and can carry around 3,000-4,300 people. Due to superstition, most cruise ships don’t have a deck 13. Most people feel the number 13 is unlucky or dangerous and have a fear of the number. Just like hotels, cruise lines decided to follow, by not having a deck 13. A typical 7 day cruise will use 1,200 tons of fuel, and it will cost 3,170,391 dollars to refuel the ship. The average speed of a cruise ship is 20-23 knots per hour. Keeping all this in mind, it can take
Once we work out financial issues, and we then start to advertise the new Carnival Cruise Line addition. We make sure that the public is aware of our new additions, make them excited, and have the public watch the company grow with us. We take places like Mobile Alabama, a somewhat unknown city in the United States, and make statements such as, “If we all work together, Mobile will become of of America’s top destinations for globe travelers” (J.S. 2016). And we have absolutely no doubt that this
every cruise line wants people to believe that they are the best, and they usually get them to take the bait by flashing a simple number but what happens is people forget to read the fine print. They ignore the important information at the bottom of the commercial screen, and this is why so many people end up wasting money on a vacation getaway that was sub-par and not really worth all the money and the hassle. So the key question is, which cruise line really is the best? Which cruise line is actually
used social media to keep people updated about what was happening at sea. Before this instance, Carnival was a common name in the cruise industry. According to the Carnival website (www.carnival.com) Carnival is apart of the World’s Leading Cruise Lines alliance. Coombs (2010) said that, “a strong reputation prior to a crisis is an asset to organizations during the crisis” (pg. 478). Having this positive reputation before hand should help Carnival in the end with customers. Distinctiveness are the