Keeping up with technology can be difficult for any company, but especially one that is unsure about its future. Maintaining technology amongst great competition may be the only way a company can survive. Assessing Epsen Hillmer Graphic's external environment, including both the competitive and the general contextual factors (Pearce-Robinson, 2004), shows that the company needs to take advantage of advanced printing methods. Computerized printing without the use of plates will allow Epsen Hillmer
Graphic design today is a combination of the historical skills of illustrators and printers. It combines typography, illustration, photography and, now, digital media to visually communicate a message. Originally it was the domain of the printers. The printers would arrange text and woodblock images in the letterpress. The printers were also the ones who usually designed the typefaces. The work of illustrators was engraved on woodblocks; often by a trained engraver rather than the illustrator. However