DIGITAL PROMOTIONS Digital technologies are able to emulate almost every aspect of marketing communications and traditional media channels and, in doing so, to span the marketing mix. However, digital promotions are more specific and are an element of the marketing communication mix. Nevertheless, the boundaries are less than clear, because digital technology is not only a means of communication but also a method of distribution. The flexibility afforded by the technology means it is highly complex
Digital technologies and their applications allow developing different information processing systems that create a new environment called a “Digital World”(Report. Committee on Science and Technology, 2011). Digital world is global and interconnected. As a teacher in this world, incorporating digital tools like computer, ipad, Internet access, data storage, electronic white board and other Web 2.0 tools in my pedagogy will enable me to connect and collaborate globally, provide me huge possibilities
1. Introduction: the Digital and the Humanities Computers, digital tools and the Internet have been radically changing the way scholars work, collaborate and publish their research and supported the creation, the storage, the analysis and the dissemination of data and information. While many areas of study within the natural, medical, and social sciences have a long tradition with these technologies, most of the humanities disciplines have been more reluctant and have found it more difficult or inappropriate
A Digital Nation Have you ever heard someone say that we live in a digital nation? Do you know what a digital nation is? Well you should know because you are living in one. Our nation revolves around the use of computers. Can you go through a normal day without using something computer related? I don't think so. Many everyday things that you take for granted are computer based, such as: ATM's, credit cards, grocery check outs, and gas stations to name a few. I support Jon Katz's article The
text and still graphics, for example Digital Storytelling. Digital Storytelling applies to using new digital tools to help ordinary people to tell their own real-life stories. Digital Storytelling is narrative entertainment that signals, the web, DVDs, and so on Interactivity. The elements of digital story telling is Medias, Action ,Relationship, Context, Communication but some one think Digital story telling is nonlinear storytelling. Elements of Digital Storytelling. Media Formation, it
Digital PCS: The Future of Wireless Phone Service In the past few years the use of mobile phones has increased tremendously. At one time only available to the rich and elite business executives, the luxury of mobile phones can now be used by a wide group of people in different financial situations. Mobile phones are a necessary convenience. They provide instant communication access wherever mobile phone service is offered. There are two options for mobile phone service: analog, and digital PCS.
Firstly what dose digital natives mean, a digital native is a person where digital technology is already around when they were born, which mean they have grown up with digital technology such as mobile phones, computers, game consoles, mp3 and all other digital technologies. The opposite to this a person who grew up without these digital technologies and learnt how to use them later on in life for example if the person was born before the introduction of mobile phone they adapted and learnt how to
Digital Television On November 1, 1998 computer companies, television makers, broadcasters, and program suppliers have made a transition from analog to digital television. When the FCC passed a law forcing the networks to change from an analog broadcast to a digital broadcast, all the above mentioned industries have been scrambling to get a jump on their competition. The picture and sound qualities of digital TV broadcasts are the best on Earth. However, at this moment cost remains a big problem
provided by the customer is called: digital data or digital information, which is simply any kind of information in digital format. Digital data can be public or private, it can be kept by the government, banks, medical providers, and other institutions; as well as a freely available in the internet in websites like myspace.com, facebook, LinkedIn, etc. The use of digital data has increased over the years rapidly. Few years ago, the most significant piece of digital data, and sometimes the only one
Privacy in a Digital World The history of privacy in the United States is a storied one. The context of the 4 th Amendment to the Constitution has been debated for years to determine if the “right to privacy” is a constitutionally guaranteed right. Additionally, many people are technologically ignorant of what behaviors and activities will put them at risk. The “Carnivore” is a good example of an historic digital technology that generated privacy concerns. The Carnivore was a digital intelligence
Digital Access Divide Technology is a vital part of education and the workforce. The digital divide is putting some students at risk for lacking vital vocational and educational skills. The National Telecommunications and Information Administration states that currently about half of Americans are online (ClickZ, 2002). According to a report from the New York Times (2003), United States President, George W. Bush seemed to be satisfied with this number. He tried to eliminate the technology access
"Digital photography has opened up a whole new world of possibilities for photographers" (George. C., 2006). Digital photography can overcome some of the problems in some fields for example; arts field, education field, trade field, economic field, medicine field etc... It can produce better images with colors in arts field, also we can use digital photography in the schools, and colleges etc in education field and it can increase employment for many countries in trade field. So, digital photography
Digital Certificates General Introduction The creation of Digital Ids has become lately a big need since a variety of electronic transaction including e-mail, electronic commerce, groupware and electronic funds transfer have made a part of everyone's life especially those that accessing the net makes the basis of their daily work where nothing can introduce them or identify them but a digital certificate that is authenticated for the server. Thus, in order to prove your identity in electronic
who are technologically savvy and those who are not. Van Dijk coined the term Digital Divide to describe the divide between Digital Immigrants and Digital Natives. The Digital Divide has a duality in which both solutions and problems are created depending upon what side of the divide you belong on. Digital Immigrants are individuals who live by traditional values that were influential before the Internet Age, while Digital Natives are individuals who live by modern values that are influenced by the
A Look into Digital Broadcasting Digital Broadcasting will have a fundamental effect on viewing patterns, popular culture and audience identity. This will be done firstly by looking at the history of the BBC and the original intention of Public Service Broadcasting. It will discuss how by John Reith’s successful approach to broadcasting, the BBC became a National Institution creating popular culture and a National Identity. It will examine how these first steps and ideas have major role in
Education and the Digital Divide Closing the digital divide involves many components, starting with the education program and teachers. While schools are integrating new technologies into their programs, teachers are supposed to keep up with the latest technologies and use them in their curriculum to teach students. According to a U.S. Department of Education Report (1999), only 24 percent of new teachers felt sufficiently prepared to integrate technology into the curriculum they were using
dissemination of digital technology in the last decade of the 20th century has changed the way students think and process information”. (Prensky) This notion is at the heart of what has become the ‘digital native debate’ – i.e. should education systems be changed in order to accommodate a new generation of technologically savvy learners? The term ‘digital native’ itself refers to those who were born or raised during the age of digital technology; this contrasts with Prensky’s concept of a ‘digital immigrant
society recognizes as the digital revolution. Within the digital revolution emerged digital technologies that have surpassed the most radical visions that prior generations had devised. Modern society currently acknowledges that the progression of the digital revolution is advancing at incredible speeds and consequently a significant generational gap has once again emerged. Today’s gap is the result of our youngest generation’s complete upbringing into the world of digital technology.... ... middle
Part 1: General Review of Signalling a.) Explain the fundamental differences of analog and digital signalling. Baher (2001, p. 2) states that the natural world we live in, as well as most artificial sources, produce signals which we have grown accustomed to consider mainly of the analog type. This means that the signal f (t) is defined, somehow, for all values of the continuous variable t, and its amplitude can assume any value of a continuous range. Such a signal is referred to as an analog signal
The Digital Divide A new generation is forming the way its members will be written into history books. These are the members of the digital culture, a lifestyle relying on the use of technology and the Internet as a tool of communication and information-sharing. Nevertheless, as with the generations of the past, some individuals are not participating in this new cultural experience. It is common knowledge that some citizens do not use the Internet. Many do not use the Internet simply due