Introduction Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan, and book a broad range of travel products. Orbitz Worldwide success is because the travel company pursues its company’s mission. Orbitz’s mission is to become one of the world’s three primary hotel distribution platforms. Specifically, to organize their activities into three functional areas: demand, supply, and retail. Orbitz has identified
Essentially travel agencies are middlemen between airlines, cruise lines, hotels, car rental, and customers. Becoming a travel agent is relatively inexpensive with startup cost starting at $15000 to $60000. (Taylor) In the past Travel Agency used to be subsidiaries until about 1997 travel agencies started to become private and publicly trading companies. Travel agents use airline, hotel, and rental car company and package together deals for customer. This package created by the travel agencies includes
Priceline is one of the Web’s most well-known companies. Its “Name Your Own Price” reverse-auction pricing system is a unique business model that uses the information sharing and communications power of the Internet to create a new way of pricing products and services. At Priceline, consumers can enter a bid for travel, hotels, rental cars, and even home financing. Priceline queries its vendors (airline, hotel, and financial service firms) to see if anyone will accept the bid. Priceline offers a