External and Industry Analysis Tiffany & Company: Jewelry and Accessory Industry Tiffany & Company was founded in New York in 1837 by Charles Lewis Tiffany and John B. Young. The business first started out as stationary and paper goods store, but in 1853 Tiffany’s became a jewelry store. Over the years, Tiffany’s as added 63stores, in 22 countries and is currently worth north of $3.6 billion dollars. I chose Tiffany & Company because it is a company that continues to stay relevant 177 years after
Charles Lewis Tiffany and John Young originally founded the company Tiffany & Young in 1837, where they sold a variety of fine stationery and costume jewelry. Throughout the years, Tiffany and Young expanded the company by buying out the city’s silversmith operations to add silver to their designs and business operations. Shortly thereafter, Charles Tiffany bought out his partners, John Young and J.L. Ellis, and renamed the company to what we call it today: Tiffany & Co. Tiffany & Co. is known as
TIFFANY & CO. Part I: History and Growth i. How the brand was conceived The Tiffany Story In 1837, Charles Lewis Tiffany and John F. Young founded Tiffany & Young in Broadway, New York, selling stationery and varieties of costume jewelry (Tiffany and Co., 2014). Tiffany and Young took on another partner, J. L. Ellis in 1841, and the store became Tiffany, Young & Ellis, with a reputation in selling upmarket goods, bohemian glass and porcelain. It also began manufacturing its own jewelry. Within the
In 1845, as Charles Lewis Tiffany releases a book in order to present the brand’s latest collection, he decides to make it a marketing strategy and give the color of this book a “turquoise blue” color. The myth says that this color wasn’t chosen randomly; in fact, turquoise gems were extremely popular during the 19th Century and Tiffany wanted to promote this idea of class, refinement, and distinction. Initially the color of a collection booklet, the turquoise has become an icon of what the founder
factors are known as the environmental scan. Many businesses including Tiffany & Co. are affected by the macro-environment which can include a number of factors as mentioned above. Economy is one of the main factors that affect many companies and Tiffany’s as well. I believe that general and industry economic conditions and socio-cultural factors are favorable to Tiffany & Co. business situation because of the standing Tiffany & Co. holds in the industry and the brand name it has it will be able to
A Diamond is Forever An Examination into the De Beers Monopoly “A Diamond is Forever” – is one of the most successful slogans of the twentieth century. The advertising slogan belongs to De Beers, the world’s most successful monopoly of trade. “A Diamond is Forever” has been the center of De Beers’ effort to establish the stone as the only appropriate gem to symbolize lifetime love and commitment. The slogan, along with the $180 million dollars spent yearly in advertising by De Beers , has been
August 13 2001, p.6 15. Quarterly Report (SEC for 10Q) 16. “Unbecoming” by Moreno, Katarzyna, Forbes, June 10, 2002 Vol. 169 Issue 13 17. Business and Company Resource Center “Cosmetics, Household, and Personal Care Products US outlook” Lewis May 2, 2002 18. “Alliance Formation with Direct Selling Companies: Avon and Mattel”, Lawrence B. Chonko, Journal of Personal Selling and Sales Management, Winter 99’ Vol.19 Issue 1 pg 51. 19. “Most admired Soap and Cosmetic Companies, 2002”