Bullwinkle J. Moose Essays

  • Skippy Ad Campaign Paper

    1176 Words  | 3 Pages

    Skippy peanut butter can be found in cabinets within many households across the country. Up until a few years ago, Skippy had not been advertised very well. This was until Hormel Foods bought in the company in 2013 and started advertising the brand. According to the Hormel Foods website, the last big ad campaign [the first Hormel had put together] was the “Skippy Yippee” campaign. This campaign stressed the fun and enjoyment of peanut butter and spreading the yippee of Skippy. Around a month ago