Q1. BreadTalk is founded by F&B operator George Quek back in 2000 whose inspirations came from the high quality bakeries he observed from Japan and Taiwan (Teng, 2002). It is now a distinctive bakery store selling wide variety of bread, cakes, pastries in Singapore and many other countries like Malaysia, Hong Kong, China and Middle East (Hunt, 2013). The BreadTalk Group which consists of 7000 global employees is a franchisee of Din Tai Fung. They also operates Toast Box, Food Republic, RamenPlay
1. INTRODUCTION Breadtalk at first settled in Singapore the year 2000. It has 38 outlets worldwide in just 14 years. Breadtalk are putting forth a huge measure of collections of bread, buns, cakes and prepared merchandise. Mr quek the CEO of Breadtalk has opened 90 outlets as of late in Indonesia alone. Breadtalk directs in overabundance of 500+ F&b outlets all over the place all through the world. In Singapore we have a gigantic number of 25 outlets. 2. Company Background Created as a F&b executive
practice of contributing to the society, environmental and economic impacts of the company. BreadTalk believe in seeking to give back to the society and making differences to the life of people in need. They have indeed practiced the Corporate Social Responsibility (CSR) by the act of giving back to the society during one of the world most upsetting disasters - the Sichuan earthquake on 12th May 2008. BreadTalk played a part in the relief by specially creating “Peace Panda”, panda bear shaped buns with
subjects like Workplace Ethics and Environment, Human Rights and even broader subjects including Organizational Governance, Unfair Business Practices, Environmental Responsibility and Occupational Health & Safety. As steps towards increased CSR, Breadtalk took the initiative of setting up an education academy which aims at cultivating a culture which encourages contributory learning supporting ongoing knowledge enhancement and accountability of personality & consent by offering integrated courses
from supplier, employee and customers. CSR influence the Organizational Behavior in BreadTalk Corporate Social Responsibility can influence organization in numerous ways; these are a few methods that can influence organization behavior. Corporate Image Organization that includes CSR in their organization strategy is perceived by public as better companies which will enhance the organization corporate image. BreadTalk, by participating in the CSR program received media appreciation for their works
will discuss the basis of the open system, Corporate Social Responsibility practiced by BreadTalk, understanding of cultural differences and steps that could be taken to promote cross cultural awareness. Breadtalk Founded in 2000, BreadTalk have grown to become one of the top local brands and operates more than 330 bakery outlets, 31 food courts and 13 restaurants across Singapore, Asia and Middle East. BreadTalk have been consistently advocating the open systems loop efficiently, which allowed them
strategy shouldn't be an isolated part of the marketing strategy instead it should be linked with organisation's broader marketing plan (Barker et al., 2012). The social media marketing strategy should be in line with the organisation’s core goals. BreadTalk® Group Limited, founded in 2000 has become a distinctive household brand owner that has established its mark in the food
adequate returns on the employed resources. CSR is also considered as a strategy to create, develop and sustain positive company reputation and brand images. BreadTalk whose has outlets in China, had practiced in CSR programme during one of the world’s most horrifying disasters – the Sichuan earthquake. It happened on 12th May 2008. BreadTalk specially created Peace Panda, a Panda Bear shaped bun with four different expressions symbolising the terror of the 7.8 magnitude earthquake as a support to