In this assignment, I will cover who the core customers are of Bolt bus, how Bolt bus uses its knowledge to decide their marketing procedures based on their core customers. I will also include the type of product advertising that this company does to promote business, and indicate whether, or not it uses consumer sales promotion(s), if so what is it that they use. Bolt bus, is a greyhound express bus that provides curbside service and operates mostly in the northeast and some services as well in
Does it make sense for BoltBus to use product line pricing? Why or why not? According to BD Dictionary, line pricing is a product pricing strategy to be used when you have more than one product in a line (n.d.). It makes sense for BoltBus to utilize this strategy because their services are different and by setting different prices, they communicate to their customers what their options
and Megabus have a large and loyal following. However with the consistent increase in numbers of intercity bus travelers looking for a cheaper, more convenient travel option many may be drawn the the larger more modern and trendier Greyhound and boltbus lines as well as even more personalised forms of transportation such as Zipcar and other car sharing companies. We believe that our recommendations will shine light on the innovative spirit and dedication to service that is at the core of Coach USA