A brand community is defined as a specialised, non-geographic community based on a structured set of social relationships among admirers of a brand. They are social entities in the day-to-day lives of consumers that connect the consumers to the brand and the con-sumers to other consumers (Albert M. Muniz, 2001). Although brand communities form themselves with no help from the brand itself but rather form through other members of the community that share a common admiration of a particular brand.
in a reliable, timely and dependable manner. (Turban et al., 2011) Characteristics of Data Warehousing: • Subject orientated: e.g. sales, which will only have significant information to support decision making • Integrated • Time Variant (time series): Data warehouses must take into consideration time because it is one of the most important dimensions