Here’s to the Next 108 Years The nationwide “Blue Bell famine” of 2015 was seen as an epic let down from a trustworthy company. Not only were consumers completely outraged when they heard news of a Listeria outbreak, but their mental image of this company seemed to become tarnished from the nature of the matter. For Southerners that may have grown up with this brand, they were devastated. Likewise, consumers from the North where Blue Bell is not typically sold had no attachment to the brand and
Blue Bell Creameries Listeria Crisis An organization’s quick response to crisis and effective crisis management are both vital to their sustainability. Blue Bell Creameries faced crisis in April, when a bacterial contamination caused operations to halt world-wide. Crisis management for this company has involved much more than finding and fixing the issue. This company has responded to financial loss, legal ramifications, employee impact, and perhaps the most crucial – public perception. About
article is, "People Over Profit: An Analysis of Blue Bell Creameries' Listeriosis Crisis Response." The contributors to this article are Patricia Barrett, Stephanie Ericson, and Erika Hanes who won the 2016 Arthur W. Page Society Case Study Competition. Blue Creameries began as Brenham Creamery Company in 1907 and is the third largest ice cream producer in the United States. At 108 years old, it was founded in Brenham Texas as a cream distributor. Blue Bell Ice Cream is the third largest ice cream producer
Carvel is one of the most recognized ice cream manufacturers in the America. Founded in 1929 by Tom Carvel, the franchise is best known for its soft-serve ice cream and ice cream cakes. The parent company of the business, Focus Brands also owns many other well-known franchises including Cinnabons. The current CEO of Carvel is Scott Cowell, who served as the Chief Marketing Officer before becoming CEO. Carvel is said to have invented soft serve ice cream and the franchise has operated in the United