growing its market share and increasing its traffic through international gateways such as the U.S. Air Canada is a widely recognized brand and holds a strong position in the... ... middle of paper ... ...new its agreements with companies such as Aeroplan that help increase its customer base. • Launch regional flights in order to compete with its rivals such as West Jet. • Frequently change the ticket prices based on the customer traffic during the three quarters. • Get a contract with one of the
far and wide. You’ll always find the lowest Air Canada prices right here on aircanada.com. Promotion: Air Canada has promoted itself in the targeted audience through efficient and effective positioning strategy. Onboard Cafe, Maple Leaf Lounges, Aeroplan loyalty program, and Air Canada Altitude program. "For the frequent travelers; such as adventures, dreamers, world explorers Altitude is a ticket to enrich their worldly experience". Place: Air Canada has deliberately set its self around the domestic