Introduction 03 Company Background 03-04 Early History 04 Synopsis (Montgomery Ward) 05 Primary Customers 05 Competitors 06 SWAT Analysis 07 Company Failure (Bankruptcy, restructuring and liquidation) 08 Some common reasons for company failure 08 Why Montgomery ward is no more 09-10 Survival of the fittest: How could Montgomery would survived 10 Recommendation 11 Conclusion 12 References Introduction Montgomery Ward is the name of two generally unique American retail ventures. It