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Strategies in the Sports Marketing Industry Essay

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Imagine sitting at a favorite sporting event. Think about all the advertisements on the jumbotron and the things the team wants you to buy. All these teams have one main goal, to sell you product and make a profit. The men and women behind the scenes making this all happen are sports marketers. According to Wake Forest University, the careers of sports marketers are fast paced, exciting and quite hectic. From NASCAR to baseball, these marketers use a multitude of strategies to market product in the real world. For example Mike Ozanian, member of the Forbes staff, talks about the Dallas Cowboys. He contributes the 500 million dollar revenue from per season to specific athlete endorsements and being on the tv show “Hard Knocks”. In addition Gwen Burrow, writer at EMSI supports Ozanian by using Drew Brees, the highest paid player, with 11 million in endorsements as a prime example of sports marketing. On the other hand, Joe Gillespie, the CEO of Zoove, discusses the impact technology has on sports marketing. He notes how fans can order food, shop for merchandise, check bathroom lines all from the comfort of your seat with your mobile device. Steve Parker supports Gillespie’s technology approach in saying that everyone has access to television whether in the home or out in public. Anyone watching on tv will see commercials promoting these teams. The world of sports marketing plays a major role in the U.S. Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits.
Everyone that has a favorite sports team has that one player, who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the ...


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...s a huge role in the economy as well, contributing roughly $14.3 billion. Without sports, sports marketers and the fans, the economy and the way we perceive the world would be entirely different.


Works Cited
Burrow, Gwen. "Not Just a Game: The Impact of Sports on U.S. Economy." EMSI Economic Modeling Specialists Intl. N.p., 9 July 2013. Web. 15 Dec. 2013.
"Career and Professional Development." Sports Marketing. Wake Forest University, n.d. Web. 16 Dec. 2013.
Gillespie, Joe. "How Brands Are Using Mobile To Change The Game." MediaPost Publications. N.p., 29 Oct. 2013. Web. 16 Dec. 2013.
Ozanian, Mike. "Dallas Cowboys Lead NFL With $2.1 Billion Valuation." Forbes. Forbes Magazine, 05 Sept. 2012. Web. 16 Dec. 2013.
Parker, Steve, Jr. "Sports Marketing: Breaking Down Barriers to Better Consumer Relationships." Asking Smarter Questions. N.p., n.d. Web. 16 Dec. 2013.


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Strategies in the Sports Marketing Industry Essay - ... Economy. When trying to gain revenue, sports marketers will use strategies such as specific athlete endorsement and the advancement of technology to maximize profits. Everyone that has a favorite sports team has that one player who’s jersey they own, autograph they have or have even met them on the sidelines at a game. One of the biggest money makers is the athletes themselves. In NASCAR, popular drivers are talked about more on television and online, which creates more buzz for the products on their cars....   [tags: product, technology, athlete, economy] 1124 words
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