In a continuation of the Springdale Shopping District Survey, use of confidence intervals is introduced to improve upon the evaluation of the quality of the statistics derived from the survey of a sample population. There has historically been an assumption that the respondents represent a simple random sample of all potential respondents within the community and that the population is large enough that application of the finite population correction would not make an appreciable difference in the results. Use of confidence intervals will provide an indication of the level of confidence that can be applied when reviewing the survey results.
The survey offers insight into shopper partiality toward each store identifying the general attitude for the respondents toward each shopping area. Survey results were captured through a telephone based survey of 150 local residents conducted by the Archimedes Group, Indiana, PA (Weiers, 2008).
Managers associated with shopping areas like the Springdale shopping area gain useful insight through point estimates regarding a number of variables describing the characteristics and behaviors of their customer base. Being able to have confidence in survey results In addition, it is helpful for them to have some idea as to the likely accuracy of these estimates. The results of surveys may be used to enhance store layout, development of employee skills, and influence purchasing habits.
When looking at the general attitude of shoppers toward each of the three shopping areas, several important facts are needed to prepare the results. The average response or mean, the size of the sample of our population and clarification on the level of confidence acceptable to the end user of the survey all cont...
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...her reassured of the level of confidence they may infer from the results. Of interest to note in the evaluation of the overall results using confidence intervals, when comparing the ratings for each mall based on the various user demographics the lower the rating, the higher the maximum likely error.
General indicators from the survey reflect a preference to the Springdale Mall for shoppers, even when evaluating the smallest demographic group in the sample population. The West Mall continues to rate on the lowest end of the survey with shoppers, below the Downtown Area. Using a 95% confidence interval helps ensure the maximum likely error a random shopper will differ in opinion from the point estimate results of the Springdale Shopping Survey.
Works Cited
Weiers, R.M. (2008). Introduction to Business Statistics, Seventh Edition. Mason, OH. Centage Learning.
Shopping is not simply a chore; it is also an experience. Shopping for clothing is a particularly personal decision, and various motivating factors can cause one shopper to choose a particular store over another store. Some consumers go to the store to confirm that they belong to a certain social stratum, others because they enjoy the thrill of a bargain. According to Daniel Miller in ‘Making Love in Super Markets’, the behavior of consumers in supermarkets tends to fall into two categories: ‘treat’ shoppers and ‘thrift’ shoppers.
This will help them in achieving maximum sales. The company’s marketing team should first collect information regarding the income level of customers who live in the vicinity of the potential store location. They should determine income of the area’s population in order to make sure that it matches that of their typical customers. They should also take a look at education level as well occupational information for the area in question.
Paco Underhill has created a way for stores to draw more customers in and spend more money by getting in the mind of the customers. I found some of Underhill’s theories to be true. Underhill’s theories have helped provide research of the actions of consumers inside of American Eagle, Meijer and Hollister, these theories include, the need for shoppers to acclimate to their surroundings, the way customers turn into stores, and by placing most used products in the farthest places away from the
Levy, Michael, Barton A. Weitz, and Dhruv Grewal. Retailing Management. ed. New York, NY: McGraw-Hill Education, 2014. Print.
...es several groups were randomly selected to help get some insight into prospective customers. These groups consisted of a wide range of females ages ranging from 15-75. They were asked a variety of question. These questions consisted of what type of service they were typically use to and how that current services could possibly be improved. They were given information about our company and what we offer. We then asked what were some of their personal feelings about having our company come into their homes to provide them with service. They provided us with feedback that was pretty much already known to Crowning Glory nonetheless to our surprise there was feedback that made sense but had not been thought of.
When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.
Hansen, Torben, and Hans S. Solgaard. New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface between Retailers and Consumers. Boston, Mass: Kluwer Academic Publishers, 2004. USC Upstate Ebook. Web. 28 February 2011.
•How does the shop draw customers (or fail to draw customers)? What are its main resources and capabilities (e.g., location in the mall, customer service, product/service offering, décor of the shop, etc.) that you think attract customers (or turn away customers)?
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
| |stores serve three primary customer groups: do-it-yourself customers who are completing projects themselves, |
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
...area of the store impact the sales, the explicit material, and the individuals who attend these stores.
One of the most important areas to consider is customer service. The atmosphere of a store
4. Hale, Todd. “Understanding the Wal-Mart Shopper.” Nielson Trends & Insights: Page 1. 10/19/2008 http://www2.acnielsen.com/pubs/2004_q1_ci_walmart.shtml
"There's No Place like the Mall: U.S. Shoppers Unplug." Newswire. Nielsen, 23 May 2013. Web. 27 Feb. 2014.