Social media marketing
The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an outstanding opportunity to build relationships with their consumers and to increase awareness about their businesses to the larger scale. Still there are the opponents who see the considerable disadvantages of this new platform for marketing. These disadvantages are: time-consumption, invasion into privacy and the risk of criticism.
In my opinion, even though the social media marketing may have some reasonable mishapes, companies should use it, because with a deliberate marketing plan it brings a bunch of benefits for both the brand and its consumers.
First of all, among the drawbacks for the company, there is its time consumption. To execute various consistent social media programmes and keep people interested all the time can be difficult. Also, spending much productive time on it, marketer risks, as there is no the only one tool that can measure its effectiveness (Sharma, 2013). However, such an argument is not conclusive enough. Even taking a lot of time and efforts, social media marketing has a huge advantage – low cost of entry, which is especially the benefit for the small businesses. The book of Dave Evans, called 'Social Media Marketing: The Next Generation of Business Engagement', was praised as a 'practical approach for leaders who want to harness the power of social media to cost-eff...
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...or brand criticism. Retrived on October 20, 2013 from: http://www.brafton.com/news/survey-social-media-marketers-unprepared-for-brand-criticism Dyer, P. (May 20, 2013). 7 Facebook Marketing Case Studies.
Retrieved on October 21, 2013 from: http://socialmediatoday.com/pamdyer/1478771/7-facebook-marketing-case-studies Evans, D. (2008). Social Media Marketing: The Next Generation of Business Engagement. New Jersey, NJ: John Wiley & Sons.
Foats, J. (2009). Social Media Success!: Practical Advice and Real World Examples for Social Media Engagement Using Social Networking Tools Like Linkedin, Twitter, Blog. California, CA: Happy About.
Kern, S. A. (2012). Facebook for Smart People. Park City, UT: Face It Social Media Marketing.
Sharma, P. (2013, May 21). Disadvantages of Social Media Marketing. Retrieved from: http://www.wisitech.com/blog/social-media-marketing-tool/
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
Brian Solis the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web once said “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change” (INSERT CITATION).
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,
Futher, it is clear from the research and experiences that challenges will face many marketers and communicators who endeavor to manage or control social media network content. Companies should be mindful that a primary reason professional participate in social networks is to collaborate “not to be sold to”. Marketers should develop social media strategies that do not break or breach the social contract that professionals have when working within their social networks-by avoiding overt sales and marketing campaigns and programs. Companies should check their profitability’s more often to keep intact rather social media has an impact on their company or not and to remember when using social media to check rating so that it want affect there company. It is best that you do some research on different types of social media before jumping in head first to find out would it suite your
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Nowadays, the social media has become a habit in most people’s daily life. For business, the social media becomes a way to promote a product, increase brand awareness and communicate with clients. Sometimes, it is likely to be crucial for the company’s marketing campaigns, for example, some opinion leaders spread negative opinions about a product or a business on social media platforms, which would bring negative consequences for a company, even the decline in sales. So it is very important for marketers to learn how to use social media effectively.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.