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the impact of social media on business performance
the impact of social media on business performance
impact of social media on business communication
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The aim of the proposal is to come up with ways and means of improving business operations of a small high quality restaurant which is using very basic computer facilities through introduction of a more convenient way of doing business and attracting more customers through the introduction of the modern high level technologies. The world is developing at an alarming rate and at the same time the technology is continuing to advance day in day out. Though this restaurant may look small, there is a need to equip it with the current technology so that more customers can be attracted and therefore the returns will increase. Almost every business is meant to be successful and at the same time fetch out more profits throughout its life time when in operation. This has been proved with the emergence of information systems and internet technology, termed as e-business, in which networking between the business owners and the customers, both the existing and those to come, is made more easier and reliable. The orders and enquiries are just made online and saves people the agony of queuing. It is also a time and energy saving process (Superadmin, 2011).
There have been a lot of advances in this sector of communication technology through social networking sites in which people can easily socialize and the world is becoming more revolutionary in the aspect of communication. Therefore in order for the business to improve and get higher yields, there is a need to adopt these technologies and utilize them since most financial institutions are making use of these sites for marketing, promotions, and encourage good customer relations. Some of these sites include; facebook, twitter, MySpace, and LinkedIn just to mention a few.
How does the bus...
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...e individual restaurants also should open accounts under their names where the customers can register and post their comments and enquiries. The modes of serving customers at the desks should be improved through having computerized methods in which they can key in the choice of food they want and be delivered immediately by the waiters. The customer care services will be responsible for advertising the new improvements through the media, internet and verbally so that customers can be noticed.
Reference List
Harwell Thrasher, 2003-05. Seven ways Information Technology can improve your Business,
Making IT clear.Inc, pp. 1-5.
Smart Business Information technology, 2011. Enterprise Business Intelligence and IT. Available
at: http://bizitc.com/
Superadmin, 2010. Technology and Its Impact on Our Life; For Technology Enthusiasts, Web
Development services.
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
It can purchase the required raw material from wide variety of the suppliers that comes under their budget with quality effective product. "With almost every single site listed in the first ten pages of results offering online ordering or 1-800 numbers to call in orders"[suggested]. The threat of substitute products or services is high because buyer power is high, customer can find wide variety of restaurants that provide different meals. In any market substitution threat is always common. The only way out is that café should provide particularly unique dish, produced with a unique recipe that no other restaurant/cafe has access to.
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
Emile Fortin quitted his accounting job and started a restaurant in 2008. His whole family was all involved in his business and helped the restaurant keep operating and become better. Emile’s wife Gillian is in charge of everything about food. They have three sons. The oldest son Alan helped Gillian with the purchases. John did some job about cleaning. Their youngest son Robert, who was a busboy on the weekend and then started serving tables, is the one who has stayed with the restaurant work and hopes get more involved about restaurant management. Robert decided to pursue a bachelor degree in business administration after graduating from high school. During his freshman year, he started dating a young lady called Sylvia. Sylvia always helped the restaurant voluntarily
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
Business today is inextricably intertwined with technology, from the smallest home office, to a multinational corporation with multiple monolithic legacy application. It is impossible to be in business today without confronting the issues of technology. The way we do business today is different than 30 years ago. Technology has evolved around the areas of telecommunication, travel, stock market, shipping even around our daily lives. E-commerce a system by which people can buy, sell and deal without even seeing the person on the other side has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking. The Internet, a boon to all business, is playing a part of a catalyst; it links millions of customers to its suppliers and vice versa due to this, manufactures are able to cut the role of middlemen and are able to deal with the customers, giving them the ability for direct input from the customers about their choices and views of their product. The busi...
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
...ded once they see that the sales will be increasing and tips will be larger. Good staff will increase good public relations which will result in better business. Marketing a restaurant is the most important part in running a restaurant. If a restaurant is not marketed, no one will know about the restaurant causing it to lose money to operate forcing it to close down. Prices on the menu should always be appealing to the restaurant target market and set towards the products on the menu. It is essential that a restaurant develops its staff to the fullest, for a strong staff creates better sales and the public is pleased .
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
The evaluation of the company strategy indicate that the Restaurants brands put special emphasis on product and customers. It always make innovations to make its product different to make the product leader in the market. Customer satisfaction is most important for the restaurants brands and remain active to maintain intimacy with customers.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.